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BBDA
Shenzhen, China26 days ago
634,448 – 801,408 CNY
per year
Grade
Middle
Experience
from 5 years
Work format
Hybrid
English level
B2, upper-intermediate
An email or a Telegram message to the recruiter
Most companies claim to have the best people. We say to them, "Keep dreaming." Our people are second to none. They set us apart with their entrepreneurial spirit and ambition. They come to us from the likes of Amazon, Microsoft, Nordstrom, Starbucks and the sports world, bringing energy, bold ideas and a willingness to dive into the unfamiliar. It's our people that make BDA the top global Merchandise Agency to work for.
BDA is The Merchandise Agency™, helping the world's most recognized brands connect with their audiences through innovative, high-quality merchandise. We combine creativity, product expertise, global sourcing, and manufacturing capabilities to develop merchandise that delivers meaningful brand experiences.
Position Summary BDA is seeking a Product Manager specializing in drinkware to drive product strategy, innovation, assortment development, and category growth. This role will be responsible for identifying market opportunities, anticipating consumer trends, and developing differentiated drinkware products that meet evolving client and consumer needs. The ideal candidate combines strong product management experience with a deep understanding of the drinkware and hydration market, including materials, functionality, design trends, competitive positioning, and consumer preferences. Working closely with design, engineering, merchandising, sourcing, sales, and global manufacturing partners, this individual will help shape BDA's drinkware product portfolio, from early concept development through product launch and ongoing assortment optimization.
BDA is a place where creativity, partnership, and customer care come together. For more than 40 years, we have helped some of the world’s most recognized brands create memorable experiences through branded merchandise, gifting, and custom programs. We are proud of the work we do, the relationships we build, and the people behind it all. At BDA, you will find a team that values collaboration, innovation, and a “get it done” mindset — while still making space for creativity, growth, and meaningful impact.
Our Core Values:
Product Strategy & Category Development
Product Innovation & Development
Market Intelligence & Portfolio Management
Client Engagement & Cross-Functional Collaboration
Partner with sales and merchandising teams to present product innovations, category insights, and assortment recommendations to clients
Participate in strategic client discussions to understand brand objectives, consumer audiences, and product opportunities
Support the development of compelling product presentations, launch materials, and category recommendations
Collaborate with global product engineering and sourcing teams to ensure product concepts are technically feasible and commercially competitive
Work across design, sales, sourcing, compliance, and operations to support successful product launches
Communicate product strategy, priorities, development milestones, and market insights to key stakeholders
BDA develops a compelling and differentiated drinkware assortment that reflects emerging consumer trends and client needs
A clear multi-year product roadmap supports innovation, category expansion, and growth
New products move efficiently from concept through development and successful launch
Product decisions are informed by market intelligence, customer feedback, and performance analytics
Sales and merchandising teams have a strong pipeline of innovative products to bring to clients
BDA strengthens its competitive position through product innovation, quality, and differentiated design
This role is based in either Hong Kong or Shenzhen and requires you to work onsite 4 days per week, with 1 day remote. To be considered, you must live within commuting distance, as regular in-person collaboration is a key part of the role.
We are pleased to share the base salary range for this position is ¥634,448–¥801,408 RMB, plus bonus.
BDA is more than a workplace - it’s a family. For more than four decades we’ve promoted a vibrant and welcoming culture that not only accepts but demands you to be different. The quirky, the bold, the creative and the unique make up the foundation of a company that the most iconic brands in the world look to help tell their story through the power of merchandise.
Most companies claim to have the best people. We say to them, "Keep dreaming." Our people are second to none. They set us apart with their entrepreneurial spirit and ambition. They come to us from the likes of Amazon, Microsoft, Nordstrom, Starbucks and the sports world, bringing energy, bold ideas and a willingness to dive into the unfamiliar. It's our people that make BDA the top global Merchandise Agency to work for.
Location: This role is based in either Hong Kong or Shenzhen and requires you to work onsite 4 days per week, with 1 day remote. To be considered, you must live within commuting distance, as regular in-person collaboration is a key part of the role.
About BDA BDA is The Merchandise Agency™, helping the world's most recognized brands connect with their audiences through innovative, high-quality merchandise. We combine creativity, product expertise, global sourcing, and manufacturing capabilities to develop merchandise that delivers meaningful brand experiences.
Position Summary BDA is seeking a Product Manager specializing in drinkware to drive product strategy, innovation, assortment development, and category growth. This role will be responsible for identifying market opportunities, anticipating consumer trends, and developing differentiated drinkware products that meet evolving client and consumer needs. The ideal candidate combines strong product management experience with a deep understanding of the drinkware and hydration market, including materials, functionality, design trends, competitive positioning, and consumer preferences. Working closely with design, engineering, merchandising, sourcing, sales, and global manufacturing partners, this individual will help shape BDA's drinkware product portfolio, from early concept development through product launch and ongoing assortment optimization.
Key Responsibilities
Product Strategy & Category Development
Product Innovation & Development
Market Intelligence & Portfolio Management
Client Engagement & Cross-Functional Collaboration
Qualifications
What Success Looks Like
Why BDA? BDA is a place where creativity, partnership, and customer care come together. For more than 40 years, we have helped some of the world’s most recognized brands create memorable experiences through branded merchandise, gifting, and custom programs. We are proud of the work we do, the relationships we build, and the people behind it all. At BDA, you will find a team that values collaboration, innovation, and a “get it done” mindset — while still making space for creativity, growth, and meaningful impact.
Our Core Values:
We are pleased to share the base salary range for this position is ¥634,448–¥801,408 RMB, plus bonus.
BDA is more than a workplace - it’s a family. For more than four decades we’ve promoted a vibrant and welcoming culture that not only accepts but demands you to be different. The quirky, the bold, the creative and the unique make up the foundation of a company that the most iconic brands in the world look to help tell their story through the power of merchandise. BDA Inc. is an Equal Opportunity Employer. We are committed to creating an inclusive workplace and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other characteristic protected by federal, state, or local law. Must be 18 years or older to apply.
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