Dodo Brands · Remote · by agreement
Company
Dodo Brands
City
Remote
Salary
by agreement
Level
middle
Format
hybrid
Drinkit is a new generation of digital coffee shops from Dodo Brands. We have rethought the coffee business and made it completely digital, from ordering in the app, where you can customize your drink and adjust the taste as you like with one click, to a smart pickup system that remembers the guest's name and helps to easily find the order among dozens of others.
We are looking for a strong and proactive Product Manager to take responsibility for the development of our guests' digital experience offline. We need a person with a high degree of autonomy, capable of deep dive into analytics, working closely with marketing, and building AI-native processes.
In this role, you will be responsible for key surfaces in the coffee shop — the order kiosks.
Your main mission is to make the user journey seamless, solve accumulated interface problems, and convert offline traffic into app downloads.
We expect:
- Willingness to live in a Drinkit presence city to be able to regularly test the product "in the field" and understand the real guest experience;
- Experience in managing B2C products; Nice to have — you know how to seamlessly transition users from offline to online;
- High autonomy — the ability to independently find problems, make decisions, and drive processes without constant supervision;
- Confident command of product analytics (ability to collect data, see people's behavior behind the numbers, and draw conclusions);
- Deep understanding of marketing and readiness to work in close conjunction with the marketing team;
- Ability and desire to build AI-native processes, integrating modern technologies into daily product routine;
- Strong cross-team collaboration skills (you will have to work a lot at the intersection with development, design, and marketing).
You will:
Product Development and Area of Responsibility
- Be responsible for the guest experience at kiosks in all countries of presence — from the start of the session to payment;
- Work hands-on at all stages: independently pull analytics, describe epics, conduct customer development interviews, and test hypotheses on real devices;
- Generate and test growth hypotheses for the entire Drinkit business: offline, kiosks, and any other touchpoints with the goal of transitioning guests to the app;
- In the future — take full control of all digital surfaces in the coffee shop (TV boards and order pickup screens);
- Work with available resources: a dedicated frontend developer (with the possibility of attracting other developers from outside), a joint Dodo payment team, and shared Drinkit designers.
Solving Current Problems and Achieving Goals
- Optimize the ordering flow for new users and increase conversion to app downloads;
- Unify the unstable experience on kiosks (it currently differs in different countries and on different devices);
- Redesign and adapt the menu for the kiosk, moving away from the principle of "residual copying" of the mobile application interface.
We offer:
- Work in a global company with ambitious goals and large-scale tasks;
- A culture of freedom and responsibility. We value those who are ready to make decisions and take responsibility for them;
- Transparent conditions. Competitive salary, opportunities for growth and development;
- Hybrid work format in Drinkit presence cities;
- Paid training. Courses, conferences, specialized literature, and co-financing of English with Skyeng;
- Employee care. Voluntary medical insurance from day one, including dentistry, and mental health support through Alter.
