Lead Product Marketer for Dodo Pizza (F&B/Food Products)
Company: DODO BRANDS (Dodo Pizza, Drinkit)
Location: Moscow
Experience: 3 to 6 years
Key skills: Assortment Matrix, New Product Launch, Category Management, Competitive Environment Analysis, Product Metrics, Marketing Strategy, Analytical Research, Unit Economics
For 15 years, we at Dodo Brands have been creating and developing tech-driven fast-food brands through franchising. You definitely know Dodo Pizza, and we also operate Drinkit coffee shops.
We are always looking for passionate people — enthusiastic professionals who care about what they do. Those who act boldly, support their team, and are open to new ideas to create cool solutions together and enhance the customer experience.
We are looking for a Lead Product Marketer to join the Dodo Pizza Menu Development team, who will lead the development of a key product category in the Russian market and, in the future, influence the creation of category development guidelines at a global level.
What we expect from the candidate:
- Experience in developing category development strategies, assortment management, and launching products from scratch;
- Knowledge of analytical tools (in terms of methodology and approach) for evaluating product effectiveness and launch results, category portfolio analysis, ability to make data-driven decisions;
- Experience in cross-team collaboration;
- Knowledge and application of market research and product trend analysis tools;
- Experience managing a small team;
- Experience with food category development;
- Flexible thinking, readiness to make quick decisions in uncertainty;
- Desire to influence product and strategy, experiment, and find new ideas.
Upcoming tasks:
- Develop strategy: Define key category development directions to increase orders, attract new audiences, improve visit frequency, and customer retention;
- Launch products: Build and optimize an end-to-end new product launch process – from idea to implementation, organizing cross-functional collaboration (R&D, QA, Supply Chain, Operations teams);
- Analyze and research: Analyze the current menu, track market trends, initiate consumer research to find new niches and develop product concepts;
- Create communications: Define product positioning (target audience, key benefits, role in the menu) and collaborate with brand, promo, and design teams to create product communications;
- Optimize digital experience: Identify category growth opportunities by improving the digital customer experience on our platforms;
- Manage economics: Be responsible for pricing and the economics of product categories;
- Evaluate results: Analyze launch effectiveness and make data-driven adjustments to the strategy.
We offer:
- Work in a global company with ambitious goals and large-scale tasks;
- A culture of freedom and responsibility. We value those who are ready to make decisions and take responsibility for them;
- Transparent conditions. Competitive salary, growth and development opportunities;
- Hybrid work format;
- Important: This is a parental leave replacement position;
- Paid training. Courses, conferences, professional literature, and co-financing for English language learning via Skyeng;
- Employee care. Voluntary medical insurance from day one, including dentistry, and mental health support through Alter.
