Channels & formats

• Own YouTube and other video channels end-to-end. Define the content strategy, publish consistently, and grow both channels.
• Explore and own new video formats: webinars (production side), product demos, long-form to short-form repurposing, video ads.
• Own video SEO across platforms: titles, thumbnails, descriptions, tags. Know what stops a scroll and what drives a click.

Data & Analytics

• Use YouTube Studio and analytics to make decisions, not just to report. Understand what CTR means for your thumbnails, how watch time affects recommendations, and when to kill a format vs double down. You are obsessed with data.
• Iterate based on data. Test hooks, intros, segment lengths. Look at retention curves to see where viewers drop off and adjust scripts accordingly.

This role is a fit if...

• You've grown a video channel and can prove it with numbers.
• You write scripts that are built for the screen, not the page.
• You think about video as a production system, and you know how to get the most out of every shoot across multiple platforms and formats.

The must-haves

• 5+ years in video production or video marketing, with a focus on educational or technical content.
• You can point to a video channel you grew or contributed to growing, with specific numbers. Not "I managed uploads." Show the growth and your role in it.
• You write scripts. Purpose-built for video, driven by retention data, structured for spoken delivery.
• Video producer mindset: you think about maximising the value of every piece of video across channels, not just making individual YouTube uploads.
• Experience managing freelancers remotely: presenters, editors, or both. You know how to brief, review, and keep things moving across time zones.
• Data-driven on platform analytics. You can diagnose why a video got impressions but low CTR, or good CTR but low watch time, and you know what to change.
• Visual eye for thumbnails, pacing, and editing quality. You don't need to be an editor, but you need to know what good looks like and brief it clearly.
• Comfortable operating autonomously in a remote, async environment. You set your own calendar, decide what to produce, and come with results and plans, not questions.
• Native or near-native English. Excellent written and verbal communication skills. You can explain complex concepts clearly and communicate smoothly with a global team.

Bonus points

• Editing skills: being able to self-edit for quick-turnaround content is a real advantage
• Experience producing video or experience in crypto, fintech, or a technical space
• Experience with video ads and performance creative
• Has managed localised presenters for different markets

Probably not a fit if you:

• Only think in terms of "I make YouTube videos" and don't see video as a production pipeline
• Can't write scripts and only manage production
• Produce content by instinct only and never look at data to iterate
• Treat thumbnails and editing as someone else's problem
• Need daily direction or a content calendar handed to you

About Koinly

We're on a mission to simplify crypto taxes and asset tracking. Trusted by hundreds of thousands of investors and accountants worldwide and a partner to major crypto exchanges, we're one of the fastest-growing platforms in the space. Founded in 2018, we're a remote-first team of 36, async by default, outcomes-focused, and genuinely excited about the industry we're in.