Performance Marketing Analyst

Company: Mayflower Location: Cyprus Employment type: FULL_TIME

Mayflower is a technology company that alters the entertainment industry to a new level of perception and engagement. We are developing a partner advertising high-load system with a large RPS, convenient and modern interface. We are growing exponentially and successfully implementing new technologies to accelerate this growth and the system as a whole. Now we look for a Performance Marketing Analyst to join our Analytics Team.

Job Responsibilities

• Generate actionable insights to support Growth, Marketing, and Product teams in achieving business objectives;
• Analyze user acquisition funnels, conversion paths, retention cohorts, and monetization performance;
• Design, execute, and analyze A/B tests from hypothesis generation to final recommendations;
• Develop and maintain core growth metrics, dashboards, and reporting frameworks;
• Conduct deep-dive analyses to identify growth opportunities, bottlenecks, and optimization areas;
• Work with large datasets using SQL and Python to extract, transform, and analyze data;
• Evaluate marketing campaign performance across various acquisition channels, including paid advertising and affiliate traffic;
• Analyze attribution models and user tracking systems to improve marketing efficiency and measurement accuracy;
• Collaborate with Product Managers, Growth Managers, Marketing teams, Data Scientists, and Engineers to support data-driven decision-making;
• Participate in designing and validating tracking implementations, events, and analytics infrastructure.

Requirements

• You’ll thrive here if you have 3+ years of experience in Data Analytics, Product Analytics, Growth Analytics, or Marketing Analytics;
• Advanced SQL skills with the ability to write complex queries and work efficiently with large datasets;