Head of Consumer Marketing

Careers @ tyb

About TYB

TYB (“Try Your Best”) is building a community rewards platform for top brands to directly engage and reward their communities for taking valuable actions. We have a unique B2B / B2C product and growing numbers of paying customers and engaged users. We are backed by top investors and have a fully distributed team with experience launching, building, and scaling the world’s most iconic startups.

Opportunity

You’re a sharp, senior marketer who thinks as much about performance as you do about creative. You have 7+ years of experience, ideally at a consumer app, DTC brand, or community-driven product, with direct experience running creator and influencer partnerships end-to-end. You have a strong point of view on consumer audiences, backed by work you can show, and you're comfortable building a function without an established team or playbook on day one.

Strong candidates may come from consumer, DTC, loyalty, or community-driven backgrounds. What matters most is the ability to turn a blank slate into a distinct brand voice and a repeatable consumer strategy that drives the desired outcomes.

About the Role

User Strategy

• Sharpen who TYB is for, why they should join, and what loyalty means, from discovery to engagement to redemption
• Build and continuously refine user segments and the customer journey — in-app and off-app — from first touch to ongoing engagement
• Partner closely with Product Marketing on positioning and messaging as the product evolves
• Lead user strategy, creative direction and brand voice across every channel — social, in-app, email, and IRL

Demand Creation

• Bring user strategy to life through campaigns, content, creators, events, and consumer-facing brand partnerships
• Own storytelling that encourages usage and makes the case for why TYB matters — core to driving both acquisition and engagement
• Set strategy and partner selection for creator and influencer collaborations, with Social Media Lead running sourcing, contracting, and execution
• Manage IRL events where relevant, in partnership with our Events function

User Engagement

• Partner with Lifecycle on user campaigns — connecting the marketing promise to sign-up, onboarding, and ongoing participation
• Use consumer insights and performance data to continuously refine strategy, creative, and targeting
• Drive feature-launch storytelling and in-app announcements alongside Product/Product Marketing

About You

• 7+ years of consumer marketing experience, ideally at a consumer app, DTC brand, or community-driven product
• Direct experience running creator and influencer partnerships end-to-end — sourcing, negotiating, and measuring.
• Fluent in the metrics that matter for user growth and engagement: acquisition, activation, DAU/MAU, retention, engagement rate
• A track record of defining audience segments and mapping the customer journey — in-app and off-app — to tailor story and channel at each stage
• Strong creative judgment paired with the ability to brief and direct designers and creators toward a cohesive vision
• Experience managing a small team (Social, Community, Content) while partnering closely with Product Marketing, Growth, and Lifecycle
• Excited to build a function with no existing playbook — you want to leave your fingerprints on how TYB shows up in the world

Please send your resume and LinkedIn profile: recruiter contact

Reporting to: Chief Commercialization Officer