CMO / Head of Marketing

Job Description

Remote, flexible schedule, 2–3 hours a day initially. Currently without a fixed salary, with equity participation.

NextUP is an HRTech startup building infrastructure for recruiting and working with digital contractors. The client describes the task, receives suitable specialists with verified cases, and starts the conversation.

We already have a working MVP, initial sales, and a core team. The main development market is now the USA. We need to test demand, find the first working acquisition channels, and build a marketing function for the new market.

We are looking for someone who will take it on: make independent decisions, test hypotheses, and lead marketing.

What you will do:

• Select the first segments of American customers, understand their tasks, and test NextUP's positioning and offering.
• Launch acquisition and bring the first customers to paid collaborations. Currently, there is no advertising budget: we start with personal cold outreach and organic channels.
• Organize the work of SMM and copywriter, connecting content, acquisition, and product into a clear user journey. As budget becomes available, connect paid channels and participate in the expansion of the marketing department.

The main result for the first 2–3 months will be the first paid pilots in the USA and data to understand which segments, offers, and acquisition methods should be developed. Specific metrics and the sequence of tests will be determined together, considering available resources.

Scope for Decisions:

Marketing strategy, channel selection, test organization, and marketing team management will be your responsibility. Positioning, priority segments, and major product changes are discussed with the founder. The vision can be challenged and improved – arguments and results are important.

You are joining at a time when it is still possible to define how NextUP will enter the American market. We need a person who is interested in building a department and simultaneously participating personally in the first launches and customer conversations.

Directly by your side:

• CTO with 30 years of experience, B2B enterprise and fintech experience, leading six product teams and approximately 25 developers;
• Head of Design with 15+ years of experience in product design and management, projects for Ozon, Samsung Store, and T-Bank;
• frontend developer with 8+ years of experience in fintech, Web3, and AI products;
• Founder with 11 years in marketing and 4 years in business;
• Marketing and content strategy specialist with 18+ years of experience in marketing, PR, editing, and team management;
• SMM and content specialist with 8 years of experience, including editorial projects for L’Officiel, Forbes, Esquire, and brand content for Rolex and Volkswagen.

Who we are looking for:

A strong marketer with leadership experience and proven results in acquiring paying customers in the USA. Someone who knows how to prioritize, achieve initial results with limited resources, and independently lead a department.

Experience at early stages and practical work with outreach, positioning, and the sales funnel up to payment is important. B2B, marketplace, or digital services experience will be an advantage.

English is required for interviews, correspondence, and working with the American audience. We communicate internally in Russian.

Conditions:

• At the current stage – equity participation without monetary compensation. The amount and mechanism of equity assignment are discussed before starting work.
• Remote work, flexible schedule, no timezone restrictions. You can combine with other work initially.
• The first two weeks are a mutual trial period, also without monetary compensation.
• After the round closes, we plan to introduce a salary and increase workload. Initial monetary compensation will be below market rate; the amount will be agreed upon separately. There is no fixed transition date yet.

This format is designed for long-term participation in building the company. If regular monetary income is currently necessary, it is important to consider this before applying.

Specialization

Marketing and PR · PPC · User Acquisition · Viral Marketing · Affiliate / Partnership Marketing · Loyalty Programs

Industry and Application Area

SaaS/PaaS

Job Level

Senior · Director