Vacancy: CMO (Chief Marketing Officer) Format: Full remote (Europe, CET timezone)

About the role You will be the first CMO in a company that creates B2C applications in the mental health sector. The products are currently at the MVP / proof of concept stage, and your task is to build marketing from scratch: acquisition strategy, retention, brand communications, and analytics.

✅ Responsibilities — Develop and implement a portfolio marketing strategy for several B2C applications — Be responsible for user acquisition and retention in a niche with complex retention — Work with various channels: not only performance, but also SMM, content marketing, partnerships, PR, brand communications — Manage the marketing budget and analytics — Build and develop the marketing function from scratch

✅ Requirements: — 7+ years of marketing experience, with at least 3 years in global projects — Experience with B2C applications (mobile apps) — Understanding of the specifics of products with complex acquisition and retention (healthtech, wellbeing, fintech, edtech, gaming — any niches where retention is a key metric) — Experience with various channels: performance + SMM + content + brand — Systems thinking: not just tactical performance marketing, but a portfolio-level strategy — English: B2–C1 (working proficiency, fluent) — Personal motivation and sincere interest in mental health (experience with products in this area or personal interest is welcomed)

✅ Conditions — Full remote, flexible schedule — Employment: contract (Portugal)

📩 Contact: alyonabra