Hello everyone,
We are looking for a Product Manager to be responsible for the development of the "Clothing and Footwear" vertical in the Marketplace.
The main task of the PM is to make the choice of clothing and footwear online simple and inspiring: to help the client find a suitable item, understand how it will look and fit, choose the right size, and confidently make a purchase decision. The PM is responsible for the end-to-end customer experience of the vertical: from the emergence of need and search to selection and purchase.
Tasks:
- Study how customers choose and buy clothing and footwear online and offline.
- Identify key customer problems and barriers and turn them into product tasks.
- Develop search and discovery scenarios: search, catalog, recommendations, similar products, photo search, collections and looks.
- Improve size selection and reduce customer uncertainty about product fit.
- Develop product cards: photos, videos, sizes, model parameters, materials, characteristics, and other content necessary for selection.
- Create new selection scenarios: by style, occasion, outfit, season, and other customer needs.
- Analyze the vertical's funnel, conversion, GMV, purchase frequency, returns, and other product metrics.
- Segment customers and understand the differences between those who regularly buy fashion and those who rarely buy clothes online.
- Identify growth areas for the vertical, formulate hypotheses, and test them with data.
- Collaborate with analysts, designers, developers, and the commercial team.
Requirements:
- 2+ years of experience
- Experience as a Product Manager or in a role related to e-commerce product development.
- Strong understanding of customer experience and ability to find the real reasons behind customer problems.
- Good analytical skills: funnels, segmentation, conversion, retention, and product metrics.
- Ability to independently go from researching a problem and data to launching a solution and evaluating the results.
- Interest in the fashion category and understanding of the specifics of buying clothing and footwear online.
- Ability to work with a large assortment and find ways to simplify selection among thousands of products.
Experience in fashion – selling clothing or footwear, fashion e-commerce, retail chains, brands, manufacturing, or category management – will be a significant advantage.
We are particularly interested in a candidate who has a good understanding of how people choose clothes: size and fit, style, outfit coordination, materials, brands, price, and the occasion for which the item is being purchased.
