Creative Producer
Appercut is a Polish product IT company that creates and develops its own mobile applications used by millions of users worldwide. Our mission is to develop useful and high-quality digital products in the Digital Health sector that effectively solve user problems and improve their quality of life.
With a small but talented team, we have created the world's most popular sexual wellness app for men: Dr. Kegel, which has surpassed 4 million installations with an average rating of 4.8 out of 5. Our product confidently holds positions: Top-6 in the USA, Top-5 in Canada, Top-1 in Europe and Latin America!
In September 2023, Forbes Poland wrote about Dr. Kegel and Appercut, including the founders in the "30 under 30" list.
We are looking for a Creative Producer to join our creative team, who will help transform creative ideas into effective advertising videos for performance marketing. Someone who understands the audience and can take a concept from hypothesis to a final video that actually brings results.
What we are looking for:
- Minimum 1 year of experience in digital/performance marketing or advertising content production.
- Experience with performance creatives for digital platforms.
- Understanding of how digital advertising works on Meta/TikTok platforms.
- Experience in participating in the full cycle of advertising creative production – from idea to final result.
- English language proficiency from B1+.
- Basic analysis of key digital advertising metrics: CPA, CPC, hook rate, CTR, etc.
- A portfolio of advertising creatives and readiness to complete a test assignment.
Responsibilities:
- Research audience and market to generate effective advertising concepts and unique creative angles.
- Develop and formulate creative concepts for performance advertising (creatives).
- Prepare scripts, briefs, and storyboards for advertising videos.
- Organize and coordinate the production of creatives: interact with designers, editors, and other production participants.
- Brief designers and monitor the compliance of the final creative with the initial concept and campaign goals (designers handle editing, not you).
- Analyze the effectiveness of creatives using key metrics and launch new iterations based on data.
Will be a plus:
- Experience working with products in the health and fitness sector.
- Understanding of creative production and management processes.
- Ability to work independently and interact effectively in a team.
- Experience creating advanced prompts for ChatGPT/Claude to generate ideas, scripts, and creative concepts.
What we offer:
- B2B employment (JDG, Sole Proprietor, or similar format).
- Salary $1400-2000 gross.
- 30+ days of vacation per year: corporate and flexible vacation days + compensation for sick days without a doctor's note.
- Compensation for professional training or advanced qualification courses.
- Office meals: snacks, drinks (coffee machine, tea, soda, water, energy drinks).
- Pizza-Burger day: joint lunches in the Warsaw office with colleagues on Fridays at the company's expense.
- Compensation for sports, English language learning, and insurance after 6 months of employment.
- Company merchandise: hoodies, t-shirts, and other атрибуты.
- Annual corporate events
