Senior User Acquisition Manager (Paid Social)

Company: AppQuantum Employment type: FULL_TIME

We are looking for a talented Senior UA Manager to join our team! In this role, you’ll work on large-scale international projects with budgets starting at $300,000 per month. You’ll manage traffic acquisition on platforms like Facebook, TikTok, and Snapchat, explore new traffic sources, and optimize existing advertising strategies. Your responsibilities will include planning, launching, and refining campaigns to ensure the success of our games and reach millions of players worldwide. If you’re passionate about discovering innovative mobile marketing solutions and want to work with cutting-edge tools in a professional team, this is your time to shine!

Key Responsibilities

• Manage international mobile projects with budgets starting at $300,000 per month (Monetization models: IAP and IAP+IAA)
• Development and implementation of methodologies for working with new types of targeting
• Plan, launch, and manage ad campaigns to consistently meet KPIs
• Generate and test hypotheses to improve campaign performance
• Automate routine tasks in the procurement process
• Collaborate with the creative team to find signals at your source
• Maintain effective communication with traffic source representatives

Skills, Knowledge and Expertise

• Hands-on experience with Facebook Ads and TikTok (familiarity with Snapchat and Google Ads will be a plus)
• Proficiency in mobile attribution fundamentals with experience using AppsFlyer or Adjust
• Strong understanding of advertising campaign performance metrics (ROI, ROAS, ARPU, ARPPU, LTV, etc.) and the ability to analyze and optimize large datasets
• Solid knowledge of unit economics and its application to ad strategies
• Proven experience managing and scaling advertising campaigns with budgets exceeding $300,000 per month