Senior User Acquisition Manager

Company: Hypercell Games Employment type: FULL_TIME

Hypercell Games is a mobile game studio behind some of the most downloaded hybrid-casual and puzzle titles on the market. Our games reach millions of players worldwide. What you can definitely know about us is: Sand Balls game – 360 M+ Rope and Balls – 62 M+ Freaky Stan – 52 M+ Garden Balls – 22 M+ Unpuzzle – 22 M+ Run&Gun – 13 M+

We are growing a portfolio of puzzle and word games, including a flagship title and projects in a growth phase. As we continue to expand our portfolio, we are looking for a Senior User Acquisition Manager who will take full ownership of UA strategy and performance across our titles. Our User Acquisition team is lean, so we need a specialist who can run paid acquisition independently while also building a structured, scalable approach to growth and being accountable for the results.

About the Project

• Genre: Puzzle games
• F2P model with IAP monetization
• Focus on long-term ROI and scalable growth
• Large budgets and room to grow the function

Responsibilities

• Own User Acquisition results for our puzzle/word game portfolio.
• Run paid acquisition hands-on for key projects.
• Maintain performance and stability of the flagship product and grow early-stage (soft-launch) projects.
• Expand expertise and spend across Google Ads, Meta, and TikTok (and other relevant sources).
• Plan budgets and growth targets on a 1–3 month horizon.
• Manage the full UA cycle: hypothesis testing, validation, scaling, and stopping inefficient activities.
• Work with Product and Analytics to improve LTV and payback.
• Collaborate with the creative function: generate hypotheses, set briefs, analyze performance, and implement learnings.