At Adapty, we make it easy for mobile apps to manage in-app purchases and paywalls.

We power 20K apps, process $2B in subscriptions every year, and have been growing fast for the last four years. Our mission is simple: help every app unlock its full revenue potential.

We are a team of 230+ passionate, product-driven people who love solving big challenges. Backed by top investors like 500 Startups and Surface Ventures, we are building one of the fastest-growing mobile SaaS companies and aiming to become number one worldwide.

We are seeking a User Acquisition Manager (Middle) to develop and execute user acquisition strategies, promote mobile apps, and lead a creative team. In this role, you will build meaningful relationships with customers while driving measurable success.

What You Will Do

• Manage the full lifecycle of advertising campaigns, including creative development, launch, and optimization.
• Drive traffic acquisition through platforms like Apple Search Ads, Google Ads, and Facebook.
• Develop and test hypotheses to uncover growth opportunities for improving advertising campaign performance.
• Analyze the efficiency of campaigns and target audiences to enhance results.
• Oversee budgets and track performance to meet advertising objectives.
• Interact with clients and participate in pre-sale calls to build strong relationships.
• Design and optimize acquisition funnels by analyzing user behavior, spotting growth opportunities, and scaling proven strategies.
• Experiment with innovative formats – work closely with the creative team to brainstorm ideas, test various ad formats, and boost campaign effectiveness.

What We Expect

• Experience: At least 3 years in user acquisition for mobile apps with proven success in scaling efforts.
• Technical Expertise: Manage traffic across major platforms — launch and optimize ad campaigns on Meta, TikTok and Google, working with large budgets and ambitious performance goals;