User Acquisition manager (Meta/TikTok)

Responsibilities

• Development and implementation of user acquisition strategy.
• Management of advertising budgets to drive growth and achieve set performance and profitability KPIs.
• Close collaboration with the creative team: providing feedback on tested ad creatives, setting goals, and proposing new hypotheses for testing.
• Conducting A/B tests and data analysis to optimize performance and launch effective advertising campaigns.
• Interaction with cross-functional teams (including product and analytics) to ensure seamless integration of acquisition strategies with product launches and updates.

Requirements

• Required Experience: At least 3 years of recent experience with large-scale, growing products in a User Acquisition (UA) role.
• Mobile Apps: Proven track record of working with B2C mobile applications (must have). Experience with subscription-based monetization model is a strong plus. Web2Web + Web2App experience is also important.
• Project Stability: Stable tenure in previous roles, with an average duration of 1.5-2 years at each company.
• International Markets: Experience with international products and markets (USA, EU).
• Language: English language proficiency.
• Budget Management: Experience working with budgets: Successful management of budgets exceeding $100,000+ per month.
• Analytics Proficiency with MMPs: Appsflyer / Adjust. Proficiency with analytical tools (Google Analytics, Firebase, Amplitude, Appmetrica). Experience in conducting A/B tests, evaluating them, analyzing data, and working with BI.
• Channel and Platform Expertise: Deep understanding of the specifics of Facebook/Meta advertising and TikTok, experience with other acquisition channels is a plus.