Senior User Acquisition Manager (Meta)
Team: Marketing
Location: Europe
Employment type: FullTime
TL;DR
Formula spends 7-digits budget a month on Meta as the engine of a D2C subscription business in health and weight loss. We are hiring a precise, hands-on UA Manager to take day-to-day Meta operations off the Head of UA, run our automated buying flows cleanly, and grow into Meta Lead within 6–12 months as automation expands.
What We're Looking For
- A Meta UA practitioner who is genuinely interested in working with automation rather than around it, and who sees an in-house tooling team as leverage, not as a threat to their craft.
- A breadth-n-depth profile — agency or multi-product publisher backgrounds where many channels, products, and account structures have passed through your hands.
- An independent reader of performance data — you form your own view of "good vs. bad" from the numbers before someone else tells you.
- A careful operator before a clever strategist — someone whose default is to QA their own work, name things consistently, and never ship the same mistake twice.
What You'll Be Doing
- Own day-to-day execution of Formula's Meta channel — campaign setup, creative uploads, budget moves, and live monitoring across our core web funnels.
- Operate and fine-tune our automated buying processes, partnering with engineering on what the next layer of automation should cover.
- Run the manual tests where precision matters most, and produce results that are clean enough to act on without a second pair of eyes.
- Master our internal stack — in-house BI, Amplitude, Snowflake, Metabase — and use it to drive your own decisions on scaling, pruning, and the next set of hypotheses.
- Take progressive ownership of the full Meta lifecycle — campaigns, budgets, hypotheses, creatives — on the path to Meta Lead within 6–12 months.
Must Have
- At least 3 years of hands-on Meta Ads experience with minimum $500k spend per month focused on web acquisition funnels (web2app), with sustained operational time in seat.
- Demonstrated attention to detail in setup, naming, tracking, links, and budgets — repeated operational mistakes are disqualifying for this role.
- Ability to ramp on an unfamiliar internal data stack within three months without a guided tour.
- Independent analytical judgment — you can look at performance numbers and decide what they mean before being told.
- Fluent Russian-speaker.
Nice to Have
- Performance agency or multi-product publisher (apps, games, subscription) background where breadth of contexts is the norm.
- Experience on at least one of Google Ads, AppLovin, or TikTok Ads.
- Experience working alongside scripts, automation, or in-house buying tools rather than purely inside Ads Manager.
- Active daily use of AI tools for analysis, creative, copy, or workflow automation.
- Working English at B2+ for written internal communication.
Please note, if you haven't worked with at least $500k monthly spend on Meta and don't speak fluent Russian – we will not be able to consider your application.
What We Offer
- Inspiring Mission: Help users live longer, healthier lives through innovative products.
- Impact: Directly influence company growth with minimal bureaucracy.
- Attractive Compensation: Competitive salary and comprehensive benefits package.
- Work-Life Balance: Flexible working hours.
- Professional Development: Tuition reimbursement.
- Remote Work: Fully remote, with a preference for candidates within ±2 hours of CET.
- Benefits: Health insurance, gym membership reimbursement, home office support.
