About the company
Formula spends 7-digits budget a month on Meta as the engine of a D2C subscription business in health and weight loss. We are hiring a precise, hands-on UA Manager to take day-to-day Meta operations off the Head of UA, run our automated buying flows cleanly, and grow into Meta Lead within 6–12 months as automation expands.
What We're Looking For
- A Meta UA practitioner who is genuinely interested in working with automation rather than around it, and who sees an in-house tooling team as leverage, not as a threat to their craft.
- A breadth-n-depth profile — agency or multi-product publisher backgrounds where many channels, products, and account structures have passed through your hands.
- An independent reader of performance data — you form your own view of "good vs. bad" from the numbers before someone else tells you.
- A careful operator before a clever strategist — someone whose default is to QA their own work, name things consistently, and never ship the same mistake twice.
What You'll Be Doing
- Own day-to-day execution of Formula's Meta channel — campaign setup, creative uploads, budget moves, and live monitoring across our core web funnels.
- Operate and fine-tune our automated buying processes, partnering with engineering on what the next layer of automation should cover.
- Run the manual tests where precision matters most, and produce results that are clean enough to act on without a second pair of eyes.
- Master our internal stack — in-house BI, Amplitude, Snowflake, Metabase — and use it to drive your own decisions on scaling, pruning, and the next set of hypotheses.
- Take progressive ownership of the full Meta lifecycle — campaigns, budgets, hypotheses, creatives — on the path to Meta Lead within 6–12 months.
Must Have
- At least 3 years of hands-on Meta Ads experience with minimum $500k spend per month focused on , with sustained operational time in seat.
