Lead UA Manager (Meta) / Remote EU, Belarus

An international product company invites a Lead UA Manager with a focus on Meta Ads. The goal is to build a paid traffic function from scratch for a new product.

Focus Meta Ads, web-funnels, quiz flows, paywall conversion, B2C subscriptions

Why consider this opportunity • Opportunity to build a UA function by defining its strategy and processes • Full ownership of the channel — from launch to optimization and scaling • Work with large budgets and technically complex tasks • Fast decision-making, without processes for the sake of processes • Real influence on the product's unit economics, close collaboration with Analytics and Growth

Important • 3+ years of practical experience with Meta Ads, managing budgets from $500K/month • Proven experience with B2C subscription products and web-to-paywall funnels • Experience optimizing CPA/ROAS across the entire funnel • Strong analytical skills: attribution, cohort analysis, unit economics • Experience building testing and experiment frameworks • Ownership mindset — responsibility for results, not just execution

Accompany your application with a brief case description: product (B2C subscription), monthly budget on Meta Ads, key results for CPA/ROAS. Application and questions to @olganovikova555