Lead UA Manager (Meta Ads)

Lead UA Manager (Meta Ads) | Remote EU

About the company and the role We are looking for a Lead UA Manager with expertise in Meta Ads and B2C web subscription products for an international product company. The goal is to build paid traffic for a new product.

Tech Stack Meta Ads · Web Funnels · Quiz Flows · Paywall Conversion · Attribution · Cohort Analysis · LTV Modeling · CRO

Why consider • Building the UA function from scratch — strategy, processes, complete channel ownership • Budgets from $500K/month — scaling with real numbers • Deep analytics: cohorts, unit economics, LTV, attribution • Close collaboration with Analytics and Growth teams • Autonomy, quick decisions, no bureaucracy • Remote (locations are limited), competitive conditions, social package

Important • 3+ years of practical experience with Meta Ads, budgets from $500K/month • Experience with B2C web subscription products and web funnels (web2web, web2app) is critical • Experience in optimizing CPA / ROAS across the entire funnel • Strong analytics: attribution, cohort thinking, unit economics • Experience in building testing frameworks and experimentation • Ownership mindset — responsibility for results, not just execution • Experience solely with mobile applications is not suitable