✨ Paid Social Lead (Meta Ads) at TakeClass
About the team:
- an online face-fitness school for the English-speaking market;
- model: low-cost course entry, 7 days of free platform access, then a $39/month subscription — economics are built on retention and volume, not one-off sales;
- main acquisition channel — Meta Ads;
- a media buyer and a content creator are already on the team — you will assign them tasks and be responsible for the channel's results;
The team says:
We are looking for a Paid Social Lead who will take responsibility for growing sales from Meta Ads. We are moving towards scaling, and we need a person who can increase volume without losing ROI. Experience managing budgets of $100k+ per month in English-speaking markets is required.
What you will do:
- Significantly increase sales from advertising while maintaining ROI: identify what limits a working campaign and break through that ceiling.
- Weekly review of the ad account (reach, frequency, CPM, CTR, purchase cost) and spot audience burnout before the cost increases.
- Be responsible for tracking: Pixel, CAPI, funnel events (entry → trial → payment), optimizing for money, not clicks.
- Build a creative engine: hooks, formats, offers, UGC; maintain testing pace and select winners based on purchase cost, not CTR.
- Make budget decisions with business money: cost per new customer, trial-to-paid conversion rate, payback period.
- Work within Meta's restrictions in the health & beauty niche and have a Plan B for ad accounts.
What is important in a candidate:
- Personally managed Meta Ads with a budget of $100k+ per month.
- Real scaling cases: budget grew several times, ROI was maintained (figures under NDA).
- Experience with English-speaking markets: USA, UK, Europe.
- Unit economics: CAC, LTV, ROAS, payback period, trial-to-paid.
- Advantage+, broad and lookalike audiences, ad account structure for scaling.
- English B2+ and AI in daily work.
- Reside outside of Russia, time zone ±3 hours from Moscow.
Will be a plus:
- Subscription products with a trial and a low price point.
- Wellness, beauty, fitness, or health for a female audience.
- Working with UGC creators.
What is offered:
- Part-time or full-time — discussed on a call.
- Fully remote, payment from a foreign legal entity.
- One channel, one product, budget decisions are yours, without multi-level approvals.
- A team for whom AI is the norm, not an experiment.
Selection process: application form → call with recruiter → interview with manager → references → offer. No assignments.
📝 To apply, please fill out the form
* Meta is an organization recognized as extremist and banned in the Russian Federation.
