User Acquisition manager Web/Web2App

Responsibilities

• Development and implementation of user acquisition strategy.
• Management of advertising budgets to drive growth and achieve set performance and profitability KPIs.
• Close collaboration with the creative team: providing feedback on ad creatives and proposing new hypotheses for testing.
• Our creative testing process is automated — no need to launch or analyze tests manually; the focus is on fine-tuning and improving the existing automation.
• Conducting A/B tests and data analysis to optimize performance and launch effective advertising campaigns.
• Interaction with cross-functional teams (including product and analytics) to ensure seamless integration of acquisition strategies with product launches and updates.

Requirements

• Required Experience: At least 3 years of recent experience with large-scale, growing products in a User Acquisition (UA) role.
• Web Acquisition: Proven track record of working with B2C web products — Web or Web2Web in Meta.
• Subscription Business: Experience with subscription-based monetization model is a strong plus.
• Project Stability: Stable tenure in previous roles, with an average duration of 1.5–2 years at each company.
• Experience with international products and markets (USA, EU).
• English language proficiency.

Budget Management

• Successful management of budgets exceeding $100,000+ per month on Facebook.

Analytics

• Proficiency with web analytics tools: Google Analytics.
• : Hands-on experience working with web funnels in Funnel.fox — including funnel adjustments, optimization, and iterative improvements — is a strong plus.