The Hoff retail chain is looking for a Head of Product Analytics.
Head of Product Analytics at Hoff:
- Manages a team of product analysts (4-5 people): development, hiring, performance management, expertise building
- Responsible for influencing business and product: analyzes and improves the website and mobile application
- Coordinates tasks between business, product, and data: close communication and collaboration with related departments of the company
- Leads the process of regular identification of growth points: systematically analyzes funnels and user behavior, finds reasons for metric dips and anomalies
- Evaluates and defends the economic effect of initiatives: forms and prioritizes hypotheses with an estimate of the expected effect, defends the actual increment of implemented initiatives in the finance department
- Owns and develops the A/B testing process, including implementing and developing experimentation platforms
- Develops a data-driven culture and data-based decision-making
- Leads the process of developing analytical dashboards and regular management reporting (Power BI)
- Seeks user patterns and insights, analyzes user behavior scenarios, competitors, and looks for opportunities to improve the product
- Decomposes goals into a metrics tree or OKRs, identifies key drivers of influence on key metrics
- Analyzes and increases the conversion of orders and bookings through the application
- Manages analytical projects in the product
- Builds a process for verifying product hypotheses for making correct management decisions
- Researches user behavior, identifies problems and growth points
Candidate Expectations:
- More than 3 years of experience in product analytics (e-commerce/digital products)
- Experience influencing product decisions and business metrics
- Strong product logic: understanding of product metrics, funnels, cohorts, user segmentation, unit economics
- Advanced SQL (complex queries, optimization, working with big data)
- Full cycle A/B testing experience: experiment design, sample size calculation, results analysis, recommendations
- Experience working in a cross-functional environment, ability to explain complex findings in simple terms for different audiences
- Experience building or developing an experimentation system (A/B platform)
- Understanding of ML model principles and experience interacting with DS teams
Working at Hoff Today:
- Stability (official employment, white salary, quarterly bonuses, compliance with labor legislation)
- Continuous development (invaluable experience from colleagues, trainings and courses, a rich electronic library)
- Social support (VHI, including dentistry, travel insurance policy; preferential insurance terms for family members)
- Discounts on company products, interesting offers from partner companies
- Comfortable office and no dress code, hybrid work format (metro station Ulitsa 1905 goda, corporate transport from the metro)
