Lead Marketing Analyst
Location: Remote, Hybrid in Belgrade (GMT+1 to GMT+4)
Grade: Lead/Senior
Department: IT & Analytics
What you are going to do:
- Analyze traffic performance across acquisition channels and sources to surface optimization opportunities and growth drivers
- Build and improve attribution models, lead scoring frameworks, and traffic quality assessment approaches, including MTA and MMM
- Measure creative effectiveness through performance analysis, A/B testing insights, and identification of key drivers impacting campaign results
- Lead a small analytics team (2–3 people): set priorities, mentor, and continuously improve how the team works
- Partner closely with Performance, Product, and Growth teams to keep analytics aligned with business decisions
What we expect from you:
- Strong SQL skills: window functions, CTEs, complex data transformations — with 3+ years of commercial experience in analytics
- 1+ year specifically in marketing analytics: working directly with digital marketing data, channels, and performance metrics
- Solid background in digital marketing analytics: CAC, LTV, ROI, conversion funnels, attribution models
- Basic Python proficiency: handle data cleaning, simple automation, and ad-hoc analysis tasks
- Experience with BI tools, such as Tableau, Power BI, Looker, or similar
- Experience in people management: running 1-on-1s, building and maintaining PDPs, mentoring analysts on both hard and soft skills, handling performance conversations, and owning the full cycle of team development
Not a Requirement, But an Advantage:
- Familiarity with Google Analytics, Yandex Metrika, or other web analytics platforms
- Hands-on experience with Facebook Ads Manager or Google Ads
- Background in EdTech or other web product companies
Stages of the interview:
- HR interview
- Technical interview (live-coding)
- Interview with a marketing stakeholder
- Cultural fit interview
- Gathering recommendations
Offer:
- Global Collaboration: Join a diverse, international team that values innovation and recognizes individual contributions.
- Competitive Compensation: Receive an attractive salary package that reflects your expertise and rewards your contributions.
- Flexible Work Schedule: Enjoy the freedom to work during hours that best suit your productivity and lifestyle.
- Professional Development: Benefit from continuous learning opportunities and support for your career advancement goals.
- Location Options: Choose to work from our Belgrade office or remotely, with seamless collaboration tools for both.
