Marketing Data Analyst

Company: Finom Employment type: FULL_TIME

We're looking for a Senior Marketing Data Analyst who thinks like a growth partner, not just an analyst. You'll own the measurement layer connecting marketing spend to business outcomes across channels, campaigns, and markets — directly influencing how hundreds of thousands of acquisition dollars are allocated.

What You'll Do

Acquisition & Performance Analytics

• Own the acquisition analytics pipeline end-to-end, building a comprehensive understanding of our growth engine
• Deeply analyze funnel performance across channel, campaign, creative, audience, and geography to surface actionable optimization opportunities
• Track and narrate core business drivers: CAC/CPA, conversion rates, retention, LTV, and ROI/ROAS

Measurement & Attribution

• Architect sophisticated measurement frameworks that give a clear, reliable view of marketing performance
• Develop and maintain robust Multi-Touch Attribution (MTA) models to properly credit every touchpoint in the customer journey
• Build and deploy Marketing Mix Modeling (MMM) to understand the macro-level impact of our diversified spend
• Drive rigorous incrementality measurement to ensure we're generating true business uplift — not just activity

Experimentation

• Design and execute geo-tests and other experimental methodologies to validate growth hypotheses
• Define success metrics and establish rigorous control groups to protect experimental integrity
• Size tests for statistical significance and translate complex results into clear direction
• Act as a strategic advisor to the growth team: confident scale / no-scale recommendations grounded in data