Senior Marketing Analyst

What you'll get to do

• Use date to validate marketing and product hypotheses
• Run exploratory analyses and identify patterns, growth opportunities, and reasons behind metric changes
• Build, maintain, and improve BI reports for multiple teams
• Perform ad hoc analyses for marketing, product, and business needs
• Work on LTV modeling and forecasting
• Develop and improve attribution models
• Support marketing channels with budgeting and performance modeling
• Analyze the effectiveness of marketing activities and their impact on business metrics
• Work with large datasets, write complex SQL queries, and use Python scripts for analysis and visualization
• Collaborate with marketing, analytics, product, and development teams
• Prepare insights and present complex analytical findings in a clear, easy-to-understand way

Required skills

• Strong SQL skills and the ability to write complex queries
• Experience using Python for analytics, data processing, and visualization
• Experience working with BI systems
• Solid knowledge of statistics and the mathematical foundations needed for hypothesis testing and experiments
• Experience with marketing analytics and business metrics
• Understanding of subscription models and metrics such as LTV, retention, CAC, payback, and ROI/ROAS
• Ability to run deep data analyses and turn findings into clear business insights
• English skills sufficient for reading technical documentation and analytical materials
• Proactive mindset, strong communication skills, and the ability to explain complex ideas in simple terms

Bonus points for experience with

• Subscription-based B2C products
• Building or improving LTV models
• Developing or improving attribution models
• Marketing channels such as PPC, SEO, affiliate, paid social, and others