Marketing Analyst
Travelpayouts is an affiliate platform from the creators of Aviasales, specializing in monetizing travel traffic. We help travel bloggers and webmasters around the world earn money from their websites using affiliate tools from leading brands: Booking.com, Trip.com, Viator, etc.
We are currently looking for a marketing analyst who will help the marketing team maximize the effectiveness of attracting and retaining our partners.
We adhere to the principles of partnership between analytics and business, value a high level of responsibility, and provide the opportunity for real influence on marketing and strategic decisions. If this resonates with you, we might be a match!
What you will do
- Create a system of metrics and implement tools to evaluate the effectiveness (ROI) of partner acquisition channels;
- Make the traffic structure of our website and marketing landing pages transparent, identify levers for influencing organic traffic;
- Develop and optimize the current attribution system;
- Automate ad-hoc requests from the marketing team and conduct training sessions to develop a self-service culture within the team;
- Support the launches of marketing campaigns.
What we expect from you
- Experience as a marketing analyst for at least 3 years;
- Deep understanding of the physical meaning of marketing and business metrics (ROI, LTV, CAC, CR, etc.), ability to explain complex things in simple terms;
- Confident knowledge of SQL (with window functions) and experience analyzing real data in Python (we are okay with writing code together with LLM, the main thing is to be able to validate it);
- Experience with web analytics systems (Google Analytics/Yandex Metrika) and understanding of tracking system principles;
- Understanding of how to effectively apply LLM in your daily work;
- Independence, flexibility, adaptability in today's ever-changing world, and proactivity in searching for growth points.
How we work
- from anywhere in the world: we are not tied to a location, we pay in dollars, we love to travel;
- without bureaucracy: convenient, human-centric processes, horizontal and open communication, quick discussion of ideas and decision-making;
- compensation: voluntary medical insurance (DMS), psychotherapy or foreign languages, sports activities, and sick leave.
