Job responsibilities
- Lead the marketing analytics function: set priorities, build analytical processes, develop tools, and manage a team of analysts
- Evaluate performance across brands, regions, countries, and traffic sources
- Support marketing experiments end-to-end: from hypothesis design to results interpretation
- Collaborate with the other teams to develop and maintain multi-touch attribution (MTA) models to assess channel contributions and measure cross-channel impact
- Collaborate with the BI team to build dashboards, automate reporting and streamline decision making
- Analyze data from advertising platforms (Google Ads, Meta, TikTok, etc.) and internal systems to uncover growth opportunities and optimize the funnel
- Present findings and actionable insights to leadership and cross-functional stakeholders
What you'll do
- 4+ years of experience in marketing analytics, including at least 1 year in a lead or senior analyst role
- Proven experience managing a team, setting goals, prioritizing work, and developing talent
- Strategic and analytical mindset with the ability to translate data into clear business recommendations
- Advanced proficiency in statistics, specifically in causal inference methods
- Proficiency in SQL
- Hands-on experience with marketing data platforms (AppsFlyer, GA4, etc.)
- Deep understanding of user acquisition funnels, attribution logic, and performance marketing metrics
- Fluency in Russian and English
Tech stack
- AppsFlyer
- GA4
- Other marketing data platforms as relevant
Team description
Our team is more than 280 software development and marketing experts.
Benefits & perks
- A sense of team. We are in this together, so we help each other, exchange honest feedback and contribute to our shared result.
