ASO (App store optimization) specialist, Part-time - Latam

Team: BOSS Revolution Location: Mexico City Employment type: Application Support

We are looking for a skilled ASO Specialist to drive organic app growth across multiple markets, mainly the U.S. The candidate needs to be fluent in English/Spanish and be able to do it in other languages too. The ideal person will have expertise in keyword research, conversion rate optimization, A/B testing, localization strategies, and app store algorithms for both Apple App Store and Google Play Store. If you’re passionate about app growth and data-driven optimization, we’d love to hear from you! Boss Revolution and Boss Money are IDT's flagship products. The BOSS Revolution Calling app allows users to make international calls and recharge their phones worldwide. The BOSS Money App allows users to send money to their loved ones from the US.

Responsibilities:

• The primary responsibility is to develop and implement an ASO strategy to grow our apps' visibility and downloads.
• Conduct keyword research and optimize the app's metadata in English, Spanish, and French.
• Optimize the apps screenshots, preview videos, and feature graphics to maximize conversion rates. Also, to create new app store listings.
• Monitor and analyze the app's performance metrics (rankings, impressions, click-through rates, installs, retention).
• Make the A/B testing and generate new hypotheses to test.
• Collaborate with product owners, marketing managers, and the design team while producing and optimizing visual marketing materials (screenshots, banners, videos, etc.).
• Competitors' research and reports.
• Stay updated on regional compliance and regulations (e.g. GDPR for Europe, CCPA for the US).
• Keywords research and optimization across all localizations.
• Track algorithm changes for Apple App Store & Google Play and adjust strategies accordingly.
• Create reports for ASO related activities and results.