What You'll Do

• Own organic ASO end-to-end across Play Store, App Store, and Amazon Appstore: keyword research, metadata optimization (titles, subtitles, short and long descriptions, keyword fields), and category and competitive positioning.
• Localize by market, not by language. Not just translating strings but adapting keyword strategy, screenshots, and messaging to what actually converts in each country.
• Design and run structured experiments using native tooling (Google Play Store Listing Experiments, Apple Product Page Optimization, and Custom Product Pages) plus third-party platforms.
• Optimize for a freemium funnel. Understand how listing decisions affect free-to-paid conversion downstream, not just install volume.
• Track rankings, category placement, and competitor movement across all listed stores.
• Run ratings and reviews as a growth lever. Find patterns in feedback, feed insight back to product, and oversee our automated review-response system.
• Use AI tools fluently in your actual workflow: keyword clustering, competitive teardown, localized copy drafting and QA, creative iteration, and experiment analysis.
• Make our listings legible to AI discovery (Apple Intelligence, Google's Ask Play).
• Partner cross-functionally with design, content, and the backend tracking teams.
• Stay ahead of platform changes: Play Store and App Store ranking updates, policy shifts, and emerging tooling.

What You'll Bring

• A real track record in organic ASO for an app at meaningful scale on a freemium or subscription model.
• A current, correct mental model of how the two algorithms (Apple vs Google) differ.
• Awareness of where ranking weight has actually moved (Custom Product Pages, review velocity, retention).
• Real localization strategy across languages and regions.
• Hands-on experimentation with native tools (Google Play Store Listing Experiments, Apple Product Page Optimization).
• Command of a current ASO stack: AppTweak, Sensor Tower, MobileAction, AppFollow, SplitMetrics, App Radar, or similar.
• A point of view on AI in app discovery.
• Extremely strong AI fluency in your day-to-day.
• Analytical rigor in App Store Connect and Google Play Console.
• VPN, DNS, or privacy/security fluency.
• Strong writing instincts: pro-privacy, dry, and irreverent voice.

Nice to Have

• Direct experience with VPN, DNS filtering, or other privacy/security apps.
• Experience across the broader footprint: Amazon Appstore, Huawei AppGallery, and browser extension stores.
• Solid traditional SEO.

Why Windscribe We're a lean, high-autonomy team that ships fast. You'll have direct access to leadership, real ownership over your metrics, and the freedom to run the experiments you think will actually move the needle.