What you will do:

• Optimize application metadata to improve search visibility.

• Analyze and select keywords using tools (AppFollow, Sensor Tower, MobileAction, Google Keyword Planner, Ahrefs, SEMrush, etc.).

• Conduct A/B testing of application page elements.

• Monitor application positions in top charts and search results, analyze competitors.

• Localize data for different regions and optimize website content to increase organic traffic.

• Conduct audits of the current state of application SEO and ASO.

• Develop and implement strategies to increase link building and improve domain authority.

• Analyze metrics to evaluate the effectiveness of ASO and SEO strategies.

• Interact with marketing and development teams to improve the visibility of applications and websites.

• Track ASO and SEO trends, provide recommendations for improvement.

• Create reports on work performed and the results of SEO and ASO campaigns.

What we expect from you:

• At least 2 years of experience in ASO and SEO (a portfolio with case studies is an advantage).

• Knowledge of ranking principles in App Store, Google Play, and alternative stores.

• Experience with analytical tools.

• Understanding of mobile marketing and UX.

• A/B testing and data analysis skills.

• Knowledge of HTML/CSS basics and experience with CMS (WordPress, Joomla, etc.).

• Strong analytical skills and attention to detail.