ASA / ASO Manager (App Store Growth)

We are looking for an experienced ASA / ASO Manager to drive organic and paid growth across the App Store and Google Play.

This role combines strong App Store Optimization fundamentals with hands-on expertise in Apple Search Ads, as well as a deep understanding of how mobile discovery and ranking algorithms work across both stores.

You will be responsible for increasing app visibility, installs, and conversions by building scalable ASO strategies, running performance-driven ASA campaigns, and continuously testing creatives, metadata, and keywords to maximize growth.

Responsibilities

Develop and execute ASO and ASA strategies for the App Store and Google Play
Optimize app metadata: title, subtitle, keywords, short/long description, promotional text
Plan, launch, and scale Apple Search Ads campaigns (Discovery, Search, Today, Products)
Drive ASO growth on Google Play through metadata, creatives, and store listing experiments
Conduct keyword research, competitor analysis, and search intent mapping for both stores
Run A/B tests on creatives (icon, screenshots, preview videos, feature graphics) using product page optimization and store listing experiments
Improve conversion rate (CVR), click-through rate (CTR), and tap-through rate (TTR)
Monitor and improve organic rankings, category rankings, and featured placements
Optimize for ratings, reviews, and store editorial visibility
Track and analyze KPIs: impressions, installs, CPI, CPA, ROAS
Run experiments and continuously improve performance based on data
Leverage AI tools and agents (Claude and others) to increase productivity, automate routine tasks and scale output
Collaborate with product, marketing, creative, and analytics teams
Stay up to date with App Store and Google Play algorithm changes, new ad formats, and platform updates

Contacts