Digital Marketing Manager (iGaming) | Nicosia

About the Role

Our group of companies in the iGaming industry is looking for an elite, data-driven Digital Marketing Manager (Level 5) to own and scale our global acquisition strategy end-to-end. This is a hands-on “builder” role, where you will lead from the front—designing strategy, executing campaigns, and building a high-performance marketing team from the ground up. You will be responsible for scaling our Sportsbook and Casino brands across both regulated and offshore markets, driving sustainable growth through performance marketing excellence.

Key Responsibilities

Strategic Leadership & Team Growth

Own and execute the end-to-end digital marketing strategy across Sportsbook and Casino verticals
Build, mentor, and lead a high-performing marketing team (media buyers, CRM, affiliates, social, ad ops)
Manage external partners including agencies, affiliates, and webmasters
Own and control marketing budgets, ensuring strong performance across CPA, ROI, and ROAS targets
Develop and scale online presence across Social Media and paid channels
Drive a culture of performance, accountability, and continuous improvement

Performance & Acquisition

Lead full-funnel acquisition strategy across Affiliates, Programmatic, Paid Social, and DSPs
Own media buying execution, remaining hands-on with key platforms and campaigns
Manage and scale affiliate programs, including partner acquisition, deal negotiation, and optimization
Optimize the full user journey, improving LTV/CAC ratios, conversion rates (CRO), and retention funnels
Design and implement A/B testing strategies across creatives, landing pages, and funnels
Leverage innovative and non-conventional approaches to navigate complex and competitive markets

Contacts

Digital Marketing Manager (iGaming) | Nicosia

About the Role

Key Responsibilities

Requirements & Qualifications

Benefits

What We Offer

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