Esti

Esti (https://esti.app/) is a leading aesthetic photo editing app on a mission to become the #1 player in the market. We are looking for a Growth Product Manager to take full ownership of our monetization, onboarding, and user activation strategies.

We are building a deeply personalized journey where marketing and product work as one ecosystem, and we need someone who can connect the dots between UA creatives, user intent, and the final purchase.

Responsibilities

• Drive ARPU: Own the revenue metrics. You will launch and optimize paywalls, test pricing strategies, and balance our new mixed monetization model (subscriptions + credits).
• Design personalized onboarding paths based on user intent and UA sources.
• Full-Cycle Experimentation: Maintain a clean backlog of hypotheses. Prioritize based on Impact × Effort, design A/B tests (prices, paywalls, onboarding screens), and draw actionable conclusions.
• Bridge Product & Marketing: Work closely with the Performance Marketing team to understand how product changes affect key metrics like ROAS and CPI. Build seamless Install → Paywall funnels.

Requirements

• 1.5 - 3 years of Product Management experience in B2C mobile apps (working with subscriptions or IAPs is a must).
• Solid A/B testing expertise. Hands-on experience launching pricing and paywall tests.
• Strong Product Analytics skills: You easily navigate user funnels and evaluate impact on ARPU.
• You understand the basics of Performance Marketing and how creatives affect lower-funnel product metrics.
• Experience using AI tools in your daily PM work (for analytics, writing documentation, or brainstorming).