Growth Product Manager

Full-time Remote ±1–2 hours CET Product 5-8+ years

The opportunity

Intch Sales is the B2B side of our marketplace — SMB companies buying access to candidates. It's a revenue priority, but the activation funnel for business accounts has no product owner. Growth happens sporadically, not because someone owns the number.

We're hiring an IC growth PM to own business-account activation and monetization end to end: from sign-up to first meaningful action, and from there to a paying account. This is a new role, not a replacement — you're building the muscle from scratch.

You'll report to PM, Intch Sales and work directly with the CEO. No direct reports — you influence through existing engineering, design, and analytics teams, and partner closely with sales.

What you'll do

• Own business-account activation: from registration to first meaningful action (first candidate request, first contact) through to paying
• Map the onboarding journey for business accounts, find the drop-offs, redesign the steps — in-product guides, templates, empty states, time-to-value
• Run a steady flow of experiments: prioritized hypothesis backlog (ICE/RICE), 2–4 experiments a month, documented results, ship/kill calls
• Keep B2B events and funnels clean, build the activation dashboard, read cohorts — pull your own data
• Run 4–8 customer interviews a month with SMB clients across the US and EU, and review sales call recordings
• Define PQLs and the handoff from product to sales, and route sales feedback back into your backlog
• Work with the Intch Sales PM on monetization: paywalls, packaging, pricing, trial mechanics
• Build lifecycle communications (email/push/in-app) that carry business accounts to first value
• Set the quarterly growth roadmap and defend priorities to stakeholders

Out of scope: people management, delivery of other teams' features, paid traffic and performance marketing.

What we're looking for

• 6+ years in product, including 3+ years specifically in growth or monetization (activation, conversion, retention) — not just feature delivery
• B2B SaaS or marketplace experience with a self-serve funnel plus a sales team (hybrid PLG + sales-led)
• A case with real numbers: activation or conversion you personally moved — baseline, what you did, result
• You pull your own data — no dedicated analyst on hand
• Hands-on A/B experience: designing tests, sizing samples, reading results, making ship/kill calls
• Experience in the US and/or EU market, SMB segment
• English C1+ — you'll run interviews and calls with clients directly
• EU timezone (CET ±2), full-time, no parallel work
• Comfortable working as an IC — no direct reports, influence through existing teams

No specific degree required.

Nice to have: two-sided marketplace or MarTech/HR-tech background; you've launched monetization from scratch (paywalls, tariffs, packaging, pricing tests); AI/LLM in product — matching, lead scoring, onboarding automation; growth engineering — you build your own landing page or no-code experiment instead of waiting for a sprint; hands-on lifecycle marketing (Customer.io, Braze, HubSpot); experience at a pre-seed/seed/Series A company with few resources and no ready process; PQL scoring and lead routing from self-serve into sales.

We look closely at candidates who've grown a two-sided marketplace and understand both supply and demand, who joined an early-stage company and grew with it, and who know how SMB clients in the US actually buy and what stops them.

Relevant backgrounds: HR-tech and talent marketplaces with self-serve for businesses (Deel, Remote, Personio, Workable, Recruitee, Factorial, Upwork, Fiverr, Malt, Toptal, Turing); two-sided marketplaces monetizing the business side (Preply, Bolt, Wolt, Glovo, Booksy, Treatwell); PLG B2B SaaS with an SMB segment and sales-assist (Pipedrive, Miro, Typeform, Notion, Canva, HubSpot, Hotjar, Productboard, Amplitude); SMB fintech with self-serve → sales (Revolut Business, Wise Business, SumUp, Pleo, Payhawk).

Probably not for you if

• Your background is mostly big tech / enterprise — you owned a roadmap, but didn't personally track the funnel or run experiments
• You ship features and releases, but can't point to a metric you actually moved
• You think of growth as media buying, not product work on the funnel
• You can't explain the difference between PLG and sales-led, or how product feeds sales
• You've always had an analyst on hand — "I had an analyst, I gave them tasks"
• Your experience is agency, outsourcing, or consulting without ever owning a product metric
• You need ready processes and a big team in place before you can start

How we work

Small team, no ready-made process — you build it, not wait for it. Direct communication, decisions argued with data. Fully remote, EU timezone, full-time.