This role is primarily open to candidates working within European time zones. We're a remote-first company, so you can work from anywhere, except countries under EU/US sanctions. We support focused work with async collaboration, and we also make time to meet in person through team off-sites, hackathons, and optional co-working. What you'll work on

• Shaping and improving core product experiences (review management, Automation, and AI features that unlock new customer value).
• Improving activation, onboarding, and billing flows, helping customers understand the product faster, reach value earlier, and get from sign-up to paid with less friction.
• Driving our design system adoption, with broader component coverage, faster iteration and fewer custom one-offs in production.
• Building AI-based design workflows that reduce manual work, improve design/frontend consistency, bring PM-friendly realistic prototyping, and shorten the overall path from idea to production. How you'll work
• Take ownership of the design for product initiatives across the Core and Growth teams, from problem framing to release and post-release iterations.
• Partner closely with PMs, EMs, Engineers, and QA to move fast, stay aligned, minimize handoff loss, and make sure design decisions survive implementation.
• Make handoff clear and async-friendly through Loom videos, Jira specs, Figma annotations, and prototypes for more complex flows.
• Evolve our design system by building and refining components, defining patterns, and making sure teams use them consistently.
• Growth team specifics: map funnels, identify drop-offs, propose improvements, support experiments that move specific conversion rates.
• Core team specifics: improve existing workflows, identify new opportunities, and validate what's worth building by using customer feedback, product analytics, session reviews, competitor research and business context. Who we're looking for
• 5+ years in product design with a portfolio that shows both shipped work and your decision-making (B2B SaaS and complex web apps experience is preferred);
• Strong product thinking: your UX decisions are grounded in product strategy, address both user and business needs, and lead to measurable outcomes.
• Proven experience improving a workflow or funnel with measurable impact (activation, conversion, adoption, task success, time-to-value, etc.).
• Experience in designing data-heavy, workflow-driven interfaces (tables, filters, role-based experiences, multi-step flows, interconnected entities, and state-aware design).
• Hands-on experience with design systems (building and scaling components and patterns, driving component adoption and pattern consistency, partnering with frontend).
• Advanced Figma skills (variables, components, modes, prototyping, Figma Make). You keep your files clean and well-structured, and follow shared team conventions so other designers can quickly understand and continue your work.
• Strong collaboration skills with product and engineering (you can communicate your thoughts clearly, give and receive feedback and proactively drive alignment between teams).
• Upper-intermediate spoken and written English for day-to-day work. Nice to have
• Experience working in design teams that use AI as a core part of their workflows.
• Experience designing products or workflows related to customer feedback management, support, analytics, or other operational B2B tools.
• Confidence working with product analytics, ability to independently explore funnels, investigate user behavior, and use product data to support design decisions.
• Advanced use of AI assistants for research and faster delivery (note: AI-generated designs are not currently accepted). Why AppFollow
• AppFollow is a good fit for a senior designer who wants real ownership, high autonomy, and the chance to influence both the product and the way the team works.
• This role is for someone who goes beyond execution: brings ideas, helps define what's worth building, and pushes initiatives forward together with product and engineering.
• You'll work in a team mature enough to ship consistently, but small enough for individual contribution to matter. What we offer
• Competitive salary.
• 4 weeks of paid vacation and local public holidays.
• Paid sick leave and extra days off for special occasions.
• Health coverage with options tailored to your location.
• Fully remote work with no required commute.
• Regular team events and off-sites.