Senior Product Designer — Value, Variant Group
We're Variant Group. A small team bootstrapping SaaS products: resume.co, contracts.net, pdf.net, and others.
We're fully remote, operating worldwide: USA, Spain, Germany, Serbia, Argentina, Georgia, Armenia, Thailand, and beyond.
The product
Our main products are mypersonality.net and mbtitest.jp — personality assessment platforms with an AI mentor. Over a million people use them every month. Thousands pay every day. The audience is international — US, Japan, and growing.
The roadmap is packed: new acquisition funnels for different audiences, paywall and pricing experiments, gamification and streaks, shareable certificates, and early steps into B2B.
What you'll do
You'll join a team with a product manager, three full-stack engineers, and a QA engineer. Together you'll own the full user experience — from first visit to long-term retention.
- Design full user journeys. Not just screens — you'll think through every step a user takes. Where do they start? Where do they drop off? What happens next? You'll design funnels, onboarding flows, paywall experiments, and retention features.
- Make decisions with data. Every big design decision starts with a hypothesis. The product manager will help you with dashboards and analytics setup — your job is to understand what the data says and turn it into better design. Nothing goes to waste here: every design ships to production, every experiment gives us useful data. A finished design is in prod within a week, and two weeks later you already have results.
- Shape the AI mentor. This is a big part of the role. You'll design how people talk to an AI that knows their personality — conversation flows, tone, recommendations, trust-building. The goal is to make it feel like a real mentor, not a chatbot.
- Work fast. We work in weekly cycles. You'll decide what goes into MVP and what waits for v2. Designs should reach production in days, not weeks.
- Run research. Usability tests, user interviews, A/B tests, funnel analysis — you pick the method. Use any tools you like.
- Own the brand when needed. Sometimes the current brand style is enough. Sometimes a task needs something new. You'll know the difference — and when it's time to bring in outside help, you'll find the right contractor or agency, set the brief, and manage the project.
Some real tasks from our roadmap:
- Monetization UI. Design a paywall where users choose between a free trial, a paid trial, and a lifetime plan. Each tier shows what's included and what's locked. Needs to work with discount mechanics and anchor pricing.
- Acquisition and funnel design. Create a separate funnel for a new audience — landing page, copy, result framing, CTAs. Same core product, but the whole wrapper speaks to a different job-to-be-done.
- AI-driven experience. Design how AI recommends daily activities based on a user's profile and goals. Personalized suggestions instead of a generic list.
- Retention and gamification. Turn a one-session product into a daily habit. Streaks, micro-tasks, milestone tracking, progress dashboard.
Who we're looking for
- 7+ years designing subscription-based B2C web products in small remote teams.
- Product thinker first. You care about business results. You can explain why your design is the right one — using research, data, or a clear hypothesis. Not just "I think it looks good." You love fast feedback: you set up interviews, run tests, and dig into analytics to check if your design actually worked.
- Design generalist focused on interfaces. You write your own UX copy and know why simple language matters. You can make a landing page or draw an onboarding illustration if needed.
- You think in full journeys. You start with the whole user flow — all steps, all edge cases, all states — before you open Figma. You design the feature, plan the flow, make a landing page for it, and write the text yourself.
- You know what to cut. You decide what's MVP and what's not. You're OK with shipping something simple if it tests the right idea.
- You understand data. When the product manager shows you a funnel or an A/B test result, you get it. You can see where users leave and turn that into your next design task.
- You use AI to speed up your own work. You actively look for ways to work faster with AI tools — for research, copy, prototyping, image generation, or anything else.
- Figma pro who actually understands the tool. Components, auto-layouts, all good. Can design anything from icons to drop zone components with all states and properties, or even the entire product from scratch.
You'll do that in a healthy environment
- Lightweight culture. No micromanagement, no crunch, love replacing meetings with Loom, organize around flat roles vs hierarchy.
- Data driven. We have Amplitude, A/B tests, quick interview hiring services, easy access to user support messages, and other perks.
- Design culture. Almost everyone here has good taste and understands design.
- Growth Support. We provide mentorship and will be happy if you mentor us too. We pay for courses, books, subscriptions.
- Team care. We visit each other in person, spend an hour or two on Fridays to gather and chat about what's new in our lives.
Employment details
- 100% Remote and Location Independent. Work from any location that suits you.
- Unlimited Time Off. We trust you to take time off when you need.
- Compensation: $5000–$8000 gross. Paid via deel.com (standard contract agreement).
- Growth Support: Variant Group fully compensates expenses on courses, software, subscriptions, and conferences.
Next steps
- Submit via Google Forms.
- 45-minute call with our product manager.
- Quick design challenge (up to 4 hours of your time).
- Final 30-minute call with our CEO.
