Product Lead

Company: Hyper AdTech — one of the largest programmatic platforms in Russia, providing mobile video advertising placement. We are focused on in-app and integrated with all major mobile inventory providers.

The advertising market is entering a period of great transformation. AI is changing how campaigns are created, launched, and optimized. The line between display advertising, performance, and e-commerce is gradually disappearing. Instead of complex ad cabinets, systems are emerging that can independently find audiences, manage budgets, and achieve business results. We want Hyper to be not a company that adapts to these changes after the fact, but one of those that will define what the advertising market in Russia will become. We already have a foundation: one of the largest mobile advertising platforms in the country, up to 300,000 requests per second, over 90 million users, tens of billions of ad events daily, proprietary data, ML infrastructure, and access to major advertisers. Now, on this basis, we are building the next generation of advertising products. For this, we are looking for a Product Lead who will become one of the key participants in the transformation of Hyper.

Responsibilities

About the role

This is not a backlog administrator role, nor a task to “bolt on AI” to an existing ad cabinet.

You will need to understand what new opportunities will truly change the work of advertisers, turn them into products, and achieve measurable business results.

Together with management, development, Data Science, analytics, and the commercial team, you will:

• form the product strategy and define the company's key bets;
• create products at the intersection of advertising, AI, big data, and e-commerce;
• develop performance, automatic campaign management, and self-service;
• rethink the client journey — from problem definition to launch, optimization, and results evaluation;
• test hypotheses with the market and quickly launch pilots;
• be responsible for product demand, advertising budgets, and revenue.

We need a person who will decide not only what to build, but also what part of the advertising market Hyper can change.

Requirements

Who we are looking for

A strong product leader who:

• has created new technological products or significantly changed existing ones;
• can see opportunities before they become obvious market trends;
• connects client needs, technology, and economics;
• makes data-driven decisions and quickly tests hypotheses;
• can communicate effectively with business, development, and Data Science teams;
• is ready to be responsible for results, not for the number of features released.

Experience in AdTech will be an advantage, but is not mandatory. We are interested in candidates from e-commerce, MarTech, FinTech, marketplaces, AI products, and other complex data-driven businesses.

Conditions

• direct influence on the product and business strategy of Hyper;
• work directly with company management;
• competitive compensation, discussed individually;
• official employment in an accredited IT company;
• voluntary medical insurance with dental coverage;
• hybrid format (4 days in office, 1 remote) and flexible start to the workday;
• office in the center of Moscow, near Patriarch's Ponds (Mayakovskaya metro station).