Marketing Analyst

Belarus, Remote 🎮 Web Games

Marketing Analyst 🆕 Word Game (New Project) Belarus 🧩 Relax Puzzles (Android, iOS)

Life and Work at OpenMyGame

Who We Are Looking For

A Marketing Analyst who will help turn data into solutions and scale our marketing effectiveness. You will become part of a team where analytics is not a support function, but a growth driver.

Responsibilities

Dashboards and Automation:

• Creation and maintenance of Metabase dashboards for daily UA-metrics monitoring
• Building a system of alerts and anomaly detection for quick response to changes in key metrics
• Developing templates and frameworks for standardized campaign analysis
• Monthly calculation and tracking of key KPIs for UA activities
• Building fraud detection mechanisms, especially for incentivized channels

Connecting UA Activities and Product Metrics:

• Deep analysis of how different traffic sources influence user behavior within the product
• Researching differences in engagement, retention, and monetization across channels
• Developing strategies to improve the quality of incentivized users

Hypotheses and Experiments:

• Formulating data-driven hypotheses to improve UA effectiveness
• Designing experiments and A/B tests (in collaboration with product via Growthbook)
• Calculating sample size, statistical significance, preliminary impact assessment
• Post-hoc analysis of experiments and formulating conclusions

Monetization Analytics:

• Analyzing ARPU, ARPPU, conversion rate to paying users by channel
• Researching factors influencing monetization
• Building connections between UA activities and Revenue metrics

Research Tasks:

• In-depth dive-in analyses upon requests from the Head of Marketing and UA team
• Researching new data sources and analysis methodologies

Requirements

• 1+ years of experience in mobile games or apps with ad monetization.
• Excellent knowledge of SQL, Python, BI systems.
• Experience in planning and analyzing A/B tests.
• Experience with ad monetization.
• Deep understanding of marketing, business, and product metrics.
• Attention to detail, systematic approach, and a drive to turn data into action.
• Independence, proactivity.

Will be a plus:

• Experience as a UA Manager / Product Analyst / Ad Monetization Manager.

Why Our Vacancy Might Be Interesting for You as a Marketing Analyst?

• Impact: Your insights directly shape the marketing strategy.
• Speed: Short cycles, quick hypotheses, measurable results.
• Team: Cross-functional collaboration with UA, ASO, creatives, and product teams.
• Flexibility: Distributed team, open culture, focus on results.

Working at OMG is about:

• Flexible work schedule. You can choose remote work or an office in Gomel and Minsk (with paid lunches, board games, and a massage chair).
• All necessary equipment and services for work.
• Investment in education. We support the professional development of our employees and allocate funds for their training. Our employees also often act as experts at various meetups, which we are very proud of.
• Salary pegged to the currency exchange rate.
• Health care. We provide VHI (Voluntary Health Insurance) with dental coverage and 100% sick leave pay.
• Compensation for sports and fitness.
• 25 days of vacation + 5 sick days per year.
• Bonus program, events and corporate parties, gifts for occasions, and other perks.