Описание вакансии

G5 Gamesis a Swedish developer and publisher of mobile games played by over 250 million people worldwide. Our hits, such as Sherlock, Hidden City®, and Jewels of Rome®, rank among the top charts and continue to grow. We believe that strong leaders create strong teams — they are the ones who drive projects forward and help achieve new heights.

We are currently looking for an experienced Marketing Analyst.

What You Will Work On:

• Collect and process paid traffic data.
• Analyze paid traffic KPIs.
• Analyze user behavior inside the game to identify in-game events and behavior patterns and develop new quality indicators.
• Preparation and validation of hypotheses (A/B testing).
• Create predictive Revenue/LTV models.
• Analyze the performance of various creatives using statistical techniques.
• Support the marketing and analytical teams with performance reports and reviews.
• Analyze, report and help to continuously improve all marketing KPIs.

What We Expect:

• Strong knowledge of Mathematical Theory, Probability and Statistics.
• Experience in A/B testing.
• Understanding of R/Python and practical experience with this data science toolkit.
• Expertise in statistical analysis techniques.
• Expertise in developing predictive mathematical models.
• Understanding of F2P game monetization basics.
• Understanding of mobile game user acquisition basics.
• Knowledge of the main KPIs used to measure user acquisition performance.
• Experience working with user acquisition/marketing teams is a plus.
• Experience working as an analyst/marketer/game designer in a game development environment is a plus.