Customer Marketing Manager

Company: Constructor Employment type: FULL_TIME

We're looking for a Customer Marketing and Analyst Relations Manager to help tell the Constructor story to both industry analysts and our valued customers. You'll create and run campaigns that ensure our customers know about our latest products and features as well as grow our customer advocacy program. You'll also manage our relationships with Gartner, Forrester, IDC, and other tier-1 firms, driving everything from briefings and evaluations to an ongoing calendar of analyst engagement. If you've built narratives around products and features that drive customer behavior and advocacy, but are also interested in gaining more experience in analyst relations, this is the role for you.

What You'll Do

Customer Marketing

• Design and run lifecycle campaigns that drive product and feature awareness among the existing customer base
• Build and execute adoption campaigns in partnership with Product and Customer Success that move customers from awareness to active usage of new and underutilized features
• Produce a steady cadence of compelling customer stories across formats: written case studies, video, slide-ready summaries, and co-branded content
• Build and manage a customer reference and advocacy program — identifying, recruiting, and nurturing customer advocates without burning them out
• Identify and develop upsell-ready customer segments — working with Product Marketing, CS and Sales to create marketing programs that convert engaged, high-adoption customers into expansion pipeline for additional products

Analyst Relations

• Own management of the AR program: help design annual strategy, briefing preparation, inquiry management, evaluation cycles, and ongoing analyst engagement
• Manage our presence in major analyst evaluations (Magic Quadrant, Forrester Wave, IDC MarketScape, etc) — from submission strategy through final publication