Head of Loyalty Product

Department: Product Management Department

Location: Cyprus

Description inDrive is seeking a Head of Loyalty Product to own inDrive’s Loyalty product domain end-to-end, reporting to the Director of SuperApp and Growth Businesses Product. The core challenge is to build a loyalty proposition that customers genuinely value and that measurably changes behavior. That means increasing frequency, retention, cross-service engagement, and customer lifetime value while maintaining sustainable economics.

This is not a role focused on running a rewards feature or promotional calendar. You’ll own Loyalty as a product domain and lead execution across multiple teams and markets. This happens in a highly cross-functional environment where many of the capabilities required to deliver the Loyalty experience sit outside your direct team.

Key Responsibilities

• Own Loyalty product strategy and roadmap. Define and continuously evolve the product strategy and roadmap for Loyalty across inDrive. Identify where loyalty can create the greatest customer and business value, translate those opportunities into clear product priorities, and own the resulting product outcomes.
• Build the customer proposition. Design loyalty experiences and mechanics that customers understand, value, and actively engage with. Own the end-to-end customer journey - from discovery and enrollment through earning, benefits, redemption, progress, and ongoing engagement.
• Drive measurable changes in customer behavior. Build products that improve frequency, retention, engagement, and customer lifetime value. Establish clear hypotheses and success criteria and distinguish incremental behavior from activity that would have happened anyway.
• Connect product decisions to economics. Partner closely with Business and Analytics to understand the economics behind the product. Make informed trade-offs between customer value, engagement, cost, and long-term impact rather than optimizing individual product metrics in isolation.
• Build for an ecosystem. Develop loyalty experiences and capabilities that can work across multiple inDrive services, customer journeys, and markets. Balance reusable, scalable product capabilities with meaningful differences in local customer behavior and market economics.
• Lead experimentation. Build a rigorous experimentation approach around loyalty propositions, rewards, incentives, and customer experiences. Use behavioral data, segmentation, and personalization to continuously improve what value is offered, to whom, and when.
• Drive cross-functional execution. Work closely with Engineering, Design, Data, Marketing, CRM, and product teams across inDrive. Identify and manage critical dependencies, create alignment around priorities and requirements, and drive the cross-team execution needed to deliver the overall Loyalty product outcome.
• Build and lead the product team. Build, lead, and develop the Loyalty product team. Set a high bar for product discovery, prioritization, experimentation, execution, and accountability, and create an environment where strong product talent can grow.
• Build a strong measurement system. Establish the measurement framework for Loyalty together with Analytics, combining experimentation, customer insights, and business performance to determine what should scale, evolve, or stop.

Skills, Knowledge and Expertise

• Loyalty, membership, subscription, or engagement product depth. You’ve built and scaled meaningful consumer loyalty, membership, subscription, rewards, or adjacent engagement products - not simply managed promotional campaigns.
• Strong consumer product background. You’ve built products in a scaled consumer technology environment such as mobility, delivery, marketplaces, e-commerce, travel, fintech, or another high-frequency digital category.
• End-to-end product ownership. You’ve owned a meaningful product area from strategy and discovery through execution, experimentation, and measurable customer and business outcomes.
• Behavior-change mindset. You understand how product mechanics, incentives, benefits, status, rewards, and customer experience influence behavior - and know how to distinguish genuine incremental impact from correlation.
• Strong commercial judgment. You can move fluently between customer experience and economics, understand unit economics and LTV, and make thoughtful trade-offs between growth, customer value, and cost.
• Experimentation depth. You have strong experience with controlled experimentation, segmentation, and behavioral data and use evidence to make product investment and prioritization decisions.
• Cross-product thinking. You’ve worked on products that span multiple customer journeys, business lines, or product teams and can create alignment and drive execution without relying solely on direct organizational authority.
• Multi-market experience. You’ve built or scaled consumer products across multiple countries or regions and understand how customer behavior, willingness to pay, incentives, and economics can differ across markets.
• 0-to-1 builder who can also scale. You’re comfortable starting with ambiguity, shaping a proposition, validating it with customers and data, and then turning what works into scalable product capabilities.
• Product leadership. You’ve led and developed product managers, can set a strong product bar, and are comfortable working with senior stakeholders across Product, Engineering, Business, Finance, Marketing, and other functions.

Will be an advantage

• Experience building loyalty or membership products for a multi-service consumer ecosystem or super app.
• Experience with paid membership or subscription products.
• Experience with rewards, cashback, wallet, payments, or incentive systems.
• Experience with personalization, recommendations, CRM, or lifecycle decisioning.
• Marketplace or two-sided platform experience.
• Experience in high-growth emerging markets across LATAM, Central Asia, South Asia, Southeast Asia, or Africa.
• Experience taking a loyalty or membership proposition from initial launch to multi-market scale.

Why join us

• Help us challenge injustice by creating fair choices for millions of people across 47 countries.
• Develop your professional skills with access to mentoring, career consulting, and learning programs.
• Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
• Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
• Work alongside people who take initiative, speak openly, and challenge themselves to grow.
• Improve your language skills through co-financed courses and internal speaking clubs.
• Annual salary from 116 500 EUR gross.

Final benefits may vary depending on the location.