Head of Growth Marketing / Director of Marketing and Growth

for a large Russian B2C digital business in the field of online education, wellness, and self-development.

The company is developing a subscription model and forming a separate Growth department to launch new revenue streams.

Seeking a leader with an entrepreneurial approach who can find and launch new growth points, develop acquisition channels, SMM, and marketing funnels, manage a team, and be responsible for financial results. At the first stage, the focus will be on new Growth projects, with the prospect of expanding responsibilities to managing the entire commercial direction, including marketing, sales, product, and P&L. The role involves direct interaction with the founders.

Experience in creating new initiatives from scratch and scaling them to a sustainable economy is important.

Who we are considering: Heads of Growth / CMOs / Commercial Directors / Heads of Business Units with experience in B2C digital businesses with annual revenue from 500 million rubles and above.

Experience in EdTech, wellness, digital subscriptions, online services, and other scalable B2C products is particularly of interest.

Practical experience in launching new channels and products from scratch, understanding unit economics (CAC, LTV, ROMI, retention), managing teams and budgets, as well as personal responsibility for revenue growth are important. Experience with subscription models and recurring payments will be a significant advantage.

Format: full-time, remote, employment according to the Labor Code of the Russian Federation.