User Acquisition Lead
Point2Web hiring User Acquisition Lead. Remote position. We’re currently looking for a Team Lead for Mobile Apps Unit. The Team Lead will develop and lead a team of client partners and media planners, setting goals, monitoring KPIs, and ensuring business outcomes are met. They will design, execute, and optimize multi-channel lead generation campaigns across social media and search platforms, using data-driven insights to improve performance and scale operations. Additionally, they will manage client relationships, handle traffic-selling strategies, oversee budgets, and provide strategic reports and forecasts to senior leadership.
Requirements:
- Extensive experience leading in User Acquisition Mobile App Projects
- Deep expertise in advertising on social media platforms (Meta, TikTok, Snapchat, NewsBreak) and search media platforms (Google), Mobile app DSPs
- Proven track record managing monthly budgets of $100K+, through direct buying or optimization strategies.
- Strong analytical and data-driven skills, with the ability to interpret large datasets, identify trends, design hypothesis-driven tests (creatives, bidding, funnels), and provide actionable insights.
- Understanding tracking and attribution systems, including Pixel, CAPI, UTMs, and server-to-server integrations, Appsflyer, Ajust, and Kochava
- Experience in developing, executing, and scaling multi-geo acquisition strategies, traffic-selling approaches, and campaign optimization frameworks
- Excellent communication skills, with the ability to clearly convey ideas, resolve workplace conflicts, and maintain effective collaboration
- Strong understanding of monetization and scaling decisions, including competitor analysis, average payout evaluation, and market dynamics
- Skilled in implementing automation workflows, campaign scaling frameworks, and optimization rules to improve efficiency and reduce manual workload
- Experience providing accurate sales forecasts, revenue projections, and executing against commercial plans
- Excellent collaboration and communication with internal teams and platform representatives to secure better performance, insights, and support
- Ability to prepare and present strategic reports, dashboards, and insights to senior leadership and key stakeholders
- Advanced English or higher.
Key Responsibilities:
- Build, mentor, and upskill a team of client partners and media planners, set goals, monitor KPIs, and coordinate work toward measurable business outcomes
- Develop and execute traffic-selling strategies for leadgen verticals across social media platforms (Meta, TikTok, Snapchat, NewsBreak) and search platforms (Google), Mobile App DSPs, understanding principles ASO
- Demonstrate deep understanding of Mobile APPs (Utilities, Entertainment, Education, Gaming, Health and Fitness, Finance services, etc)
- Analyzing client KPIs and campaign performance, leading multi-geo acquisition strategies, designing and executing hypothesis-driven tests across creatives, bidding, and funnels, and prioritizing initiatives based on impact and ROI
- Communication with the tech department regarding clients' needs in setting up tracking and attribution systems, including Pixel/CAPI, Appsflyer, Ajust, and Kochava
- Deliver data-driven insights through the interpretation of large datasets and trend evaluation
- Ensure a superior client experience, manage complex situations, and resolve issues with a strategic approach
- Analyze market dynamics, competitor activities, and average payouts across verticals to inform monetization and scaling decisions
- Handle full-cycle traffic sales, including negotiating with partners, structuring deals, and ensuring contractual execution.
- Implement automation workflows, campaign scaling frameworks, and optimization rules to increase efficiency and reduce manual workload
- Provide accurate sales forecasting, revenue projections, and ensure execution against commercial plans
- Maintain strong communication and cooperation with platform representatives to secure better performance, insights, and support
- Stay current with market trends, new technologies, and emerging business opportunities
- Actively represent the company at industry conferences and events, maintaining visibility and credibility among key leadgen players
- Maintain strong operational discipline: CRM, documentation, performance frameworks, and knowledge sharing inside the team
- Prepare and present strategic reports, dashboards, and insights to senior leadership and key stakeholders.
What we offer:
- Three time slots of working hours in the office: from 11:00 to 20:00, from 12:00 to 21:00, or from 13:00 to 22:00 (EEST time zone).
- A transparent motivation and rewards system. Compensation package: Fix rate + % of profit.
- Medical insurance after six months of successful work.
- 20 working days of Time off + 3 Free days + 3 days of Health-related absence per year.
- English classes tailored to your current level.
- Full remote and optional visiting of our offices
- Increasing the professional level with courses, training, certifications, and conferences.
