User Acquisition Lead
Point2Web hiring User Acquisition Lead. Remote position. We’re currently looking for a Team Lead for Mobile Apps Unit. The Team Lead will develop and lead a team of client partners and media planners, setting goals, monitoring KPIs, and ensuring business outcomes are met. They will design, execute, and optimize multi-channel lead generation campaigns across social media and search platforms, using data-driven insights to improve performance and scale operations. Additionally, they will manage client relationships, handle traffic-selling strategies, oversee budgets, and provide strategic reports and forecasts to senior leadership.
Requirements:
- Extensive experience leading in User Acquisition Mobile App Projects
- Deep expertise in advertising on social media platforms (Meta, TikTok, Snapchat, NewsBreak) and search media platforms (Google), Mobile app DSPs
- Proven track record managing monthly budgets of $100K+, through direct buying or optimization strategies.
- Strong analytical and data-driven skills, with the ability to interpret large datasets, identify trends, design hypothesis-driven tests (creatives, bidding, funnels), and provide actionable insights.
- Understanding tracking and attribution systems, including Pixel, CAPI, UTMs, and server-to-server integrations, Appsflyer, Ajust, and Kochava
- Experience in developing, executing, and scaling multi-geo acquisition strategies, traffic-selling approaches, and campaign optimization frameworks
- Excellent communication skills, with the ability to clearly convey ideas, resolve workplace conflicts, and maintain effective collaboration
- Strong understanding of monetization and scaling decisions, including competitor analysis, average payout evaluation, and market dynamics
- Skilled in implementing automation workflows, campaign scaling frameworks, and optimization rules to improve efficiency and reduce manual workload
- Experience providing accurate sales forecasts, revenue projections, and executing against commercial plans
