We are an international company, XPN Network, focused on creating a large number of diverse mobile (iOS) AI products in the areas of mental health / creativity / education, etc.
We are currently looking for a Senior Creative Strategist who will be responsible for the creative strategy of our two products:
- Coregulate — a mobile application that helps people reduce anxiety, stress, and sleep problems.
- Painta — an AI application for learning to draw.
The role's goals are positioning, viral and UGC content, format systems, and clear briefs for creators.
Work in conjunction with the Influencer Manager and SMM Manager.
What you will be doing:
- Developing creative positioning for products and their differentiation from competitors
- Forming a strategy for viral content and UGC (formats, hooks, angles, triggers)
- Forming a strategy for creating creatives for paid traffic
- Designing content systems for UGC creators, influencers, AI content
- Preparing clear and structured briefs for creators
- Generating and testing creative hypotheses
- Analyzing results and iterating on work approaches
Mandatory skills:
- 4+ years of experience in creative strategy, viral content, or UGC
- Experience in building creative systems, not just individual viral videos
- Deep understanding of virality mechanics and emotional triggers
- Experience working with consumer applications
- Ability to form positioning and creative direction from scratch
- Experience working with UGC creators and the ability to provide quality feedback
- Portfolio with real metrics (views, engagement, shares)
- English B2–C1 (we work with Tier 1 countries, partial communication and briefs are in English)
It will be a plus if you have experience working:
- with AI content (Runway, Nano Banana Pro, Sora 2, etc.)
- with topics like wellness, mental health, education, lifestyle, etc.
- in branding and product packaging
- in early-stage startups
We offer:
- Stable decent income in USD
- Permanent remote work – the opportunity to work from anywhere in the world
- Loyal attitude towards the schedule (we work in the Moscow time zone with reasonable flexibility)
- Fast communication, minimum bureaucracy, friendly atmosphere
- Constant access to paid training platforms
