Lead Media Buyer

We are an international EdTech startup creating a marketplace for English-language courses in longevity, health, and self-development. We operate in the US, Canadian, UK, Australian, and European markets. Our ambitious goal is to become a top-3 global health and longevity platform within 5 years. We are successfully selling our courses through Meta Ads and are now starting to develop a new direction.

Responsibilities:

— Development and implementation of a traffic acquisition strategy in TikTok Ads (Tier 1) from scratch

— Launching, optimizing, and scaling advertising campaigns

— Budget management and responsibility for key metrics (CPA / ROAS)

— Leading a team of media buyers and monitoring their KPIs (during team expansion)

— Building a systematic process for testing creatives and ad sets

Requirements:

— Proven experience as a Lead in TikTok Ads

— Successful experience with Tier 1 traffic acquisition

— Team management experience

— Skills in scaling and budget management

— Strong analytical skills and results-orientation

— Experience in EdTech / mobile apps / e-commerce will be an advantage

— Leadership qualities, responsibility for results, proactivity

Conditions:

— Salary is negotiable and depends on the candidate's experience.

— Remote, full-time employment.

— Opportunity for growth within a product with global ambitions.