Team Leadership

• Coach, train, and develop acquisition managers working across paid social platforms.
• Hire, onboard, manage, and, where necessary, make replacement decisions for social acquisition talent.
• Own performance evaluation, goals, KPIs, feedback cycles, and personal development plans for the social UA team.
• Set the performance bar and craft standards for the team.
• Review account work, train UA managers, and raise the overall quality of execution.
• Make sure every brand has clear ownership, weekly reporting, and strong channel support.
• Stay hands-on enough to audit accounts, challenge decisions, and guide execution from real account data.

Account Architecture & Governance

• Define standards for account structure, naming, conversion architecture, bidding, testing, reporting, documentation, and QA.
• Review major account changes before launch and make sure changes are hypothesis-driven, measured, and documented.
• Run monthly account audits across all social ad accounts.
• Maintain clean documentation so account knowledge, automations, tests, and learnings are not dependent on one person.
• Build repeatable standards that UA managers can follow across brands and platforms without losing brand-specific context.

Policy & Compliance

• Own social platform policy and compliance across all Ruby Labs brands.
• Protect account health across all brands.
• Own policy workflows for ad review, disapprovals, appeals, account restrictions, and escalation across every social platform.
• Work closely with brand teams on ad-to-landing-page consistency, claims, pricing, funnel compliance, and policy-sensitive testing.
• Build prevention-first processes so policy issues are caught before launch.
• Maintain direct escalation paths with platform representatives at Meta, TikTok, Snapchat, Pinterest, Reddit, Quora, LinkedIn, and X.
• Have the authority to block launches that create material account or policy risk.

AI-First Operating System

• Own the social acquisition knowledge base inside Claude, including playbooks, SOPs, audit frameworks, campaign QA checklists, prompts, and reusable workflows.
• Design AI-assisted workflows for creative briefing, campaign builds, audits, QA, reporting, opportunity discovery, and optimization review.
• Train UA managers to use Claude workflows correctly and consistently in their daily social work.
• Evaluate workflow quality, improve the knowledge base over time, and turn successful processes into repeatable team standards.
• Use AI to increase team speed and quality while keeping human judgment, compliance, and account safety at the center.

Qualifications

Must-Have Experience

• 7+ years of hands-on paid social experience.
• Experience coaching, leading, hiring, and evaluating paid social specialists, UA managers, or acquisition teams.
• Direct ownership of large paid social budgets, ideally $5M+ per month hands-on and $10M+ per month at portfolio level.
• Strong, hands-on experience with Meta Ads, Snapchat Ads, and TikTok Ads, plus working experience across at least two of: Pinterest, Reddit, Quora, LinkedIn, and X.
• Proven record scaling accounts profitably across multiple countries and languages.
• Strong understanding of subscription economics: LTV, ROAS, payback windows, cohorts, and value-based bidding.
• Deep social platform policy experience, including disapprovals, appeals, account restrictions, and compliance-heavy environments.
• Strong account architecture, audit, documentation, and measurement discipline.
• Ability to identify scaling opportunities and practical account improvements from account-level data.
• Clear, direct communication with both acquisition managers and senior stakeholders.

Strong Advantage

• Experience managing enterprise-level advertising budgets or large multi-brand paid social portfolios.
• Experience evaluating or onboarding new/emerging ad platforms (beyond the current core set) as viable acquisition channels.
• Experience building Claude, AI, or agentic workflows for marketing operations.
• Experience building team knowledge bases, SOPs, QA systems, and training programs for paid acquisition teams.
• D2C subscription, lead-gen, or consumer web funnel experience.
• Experience with high-scrutiny categories, trademark-sensitive ads, or complex policy environments.
• Experience working directly with platform teams (Meta, TikTok, Snapchat, Pinterest, Reddit, Quora, LinkedIn, X) on betas, product pilots, and escalation paths.

Location

Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Benefits

• Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
• Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
• Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
• Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities.

Interview Process

1. Recruiter Screening (40 minutes)
2. Technical Interview (60 minutes)
3. Final Interview (30 minutes)