Team Leadership

• Coach, teach, and develop acquisition managers working on Google and Microsoft Ads.
• Hire, onboard, manage, and, where necessary, make replacement decisions for Google and Bing acquisition talent.
• Own performance evaluation, goals, KPIs, feedback cycles, and personal development plans for the Google and Bing team.
• Set the performance bar and craft standards for the team. Review account work, train UA managers, and raise the overall quality of execution.
• Make sure every brand has clear ownership, weekly reporting, and strong channel support.
• Stay hands-on enough to audit accounts, challenge decisions, and guide execution from real account data.

Account Architecture & Governance

• Define standards for account structure, naming, conversion architecture, bidding, testing, reporting, documentation, and QA.
• Review major account changes before launch and make sure changes are hypothesis-driven, measured, and documented.
• Run monthly account audits across all Google and Microsoft Ads accounts.
• Maintain clean documentation so account knowledge, automations, tests, and learnings are not dependent on one person.
• Build repeatable standards that UA managers can follow across brands without losing brand-specific context.

Policy & Compliance

• Own Google and Microsoft Ads policy and compliance across all Ruby Labs brands.
• Protect account health across all brands. Own policy workflows for ad review, disapprovals, appeals, account restrictions, and escalation.
• Work closely with brand teams on ad-to-landing-page consistency, claims, pricing, funnel compliance, and policy-sensitive testing.
• Build prevention-first processes so policy issues are caught before launch.
• Maintain direct escalation paths with Google and Microsoft representatives. Have the authority to block launches that create material account or policy risk.

AI-First Operating System

• Own the Google and Bing acquisition knowledge base inside Claude, including playbooks, SOPs, audit frameworks, campaign QA checklists, prompts, and reusable workflows.
• Design AI-assisted workflows for keyword research, campaign builds, audits, QA, reporting, opportunity discovery, and optimization review.
• Train UA managers to use Claude workflows correctly and consistently in their daily Google and Bing work.
• Evaluate workflow quality, improve the knowledge base over time, and turn successful processes into repeatable team standards.
• Use AI to increase team speed and quality while keeping human judgment, compliance, and account safety at the center.

Qualifications

• 7+ years of hands-on paid search experience.
• Experience coaching, leading, hiring, and evaluating Google Ads specialists, UA managers, or paid search teams.
• Direct ownership of large Google Ads budgets, ideally $5M+ per month hands-on and $10M+ per month at portfolio level.
• Strong Search, Performance Max, Demand Gen, and YouTube experience.
• Microsoft Ads experience, including Microsoft Audience Network.
• Proven record scaling accounts profitably across multiple countries and languages.
• Strong understanding of subscription economics: LTV, CAC, ROAS, payback windows, cohorts, and value-based bidding.
• Deep Google Ads policy experience, including disapprovals, appeals, account restrictions, and compliance-heavy environments.
• Strong account architecture, audit, documentation, and measurement discipline.
• Ability to identify scaling opportunities and practical account improvements from account-level data.
• Clear, direct communication with both acquisition managers and senior stakeholders.

Strong Advantage

• Experience managing enterprise-level search accounts or large multi-brand paid search portfolios.
• Experience with Google Ads scripts, Google Ads API, SQL, or internal automation tools.
• Experience building Claude, AI, or agentic workflows for marketing operations.
• Experience building team knowledge bases, SOPs, QA systems, and training programs for paid acquisition teams.
• D2C subscription, lead-gen, or consumer web funnel experience.
• Experience with high-scrutiny categories, trademark-sensitive ads, or complex policy environments.
• Experience working directly with Google or Microsoft teams on betas, product pilots, and escalation paths.

Location

Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET.

Benefits

• Remote Work Environment
• Unlimited PTO
• Paid National Holidays
• Company-provided MacBook
• Flexible Independent Contractor Agreement

Interview Process

1. Recruiter Screening (40 minutes)
2. Technical Interview (90 minutes)
3. Final Interview (60 minutes)