at Winline
Winline is looking for a CRM system Product Analyst who can handle the entire process independently: from business request to segment, mechanic, CRM scenario, launch, and results evaluation.
Responsibilities:
- Communicate with Product, Marketing, and Business teams to extract the real task behind the request;
- Design welcome, retention, reactivation, anti-churn, and other lifecycle scenarios;
- Independently set up and launch communications in CRM;
- Understand the capabilities of the current CRM and identify areas for improvement;
- Analyze the effectiveness of scenarios and identify growth opportunities.
Requirements:
- 2-3 years of experience with CRM / lifecycle;
- Proven experience in launching CRM communications, not just assigning tasks to others;
- Solid knowledge of SQL, API, HTTP, and JSON;
- Understanding of product metrics: LTV, ARPU, retention, churn, conversion, ROI;
- Ability to communicate with the business and translate their tasks into specific scenarios;
- English B1+ (reading technical documentation).
Conditions:
- Location: Moscow;
- Work format: office, 11:00-19:00;
- Employment according to the Labor Code of the Russian Federation;
How to apply?
- Vacancy: Link
- Recruiter: recruiter contact
