What you will do

• Run campaigns: Launch and optimize paid campaigns across Meta, Google Ads, LinkedIn, X, and Reddit.
• Fuel content-led growth: Drive traffic and submissions for ebooks, reports, and webinars, turning gated content into SQLs.
• Build full-funnel journeys: Connect ads, organic social, landing pages, and email sequences into cohesive conversions.
• Experiment and learn: Test audiences, creatives, landing pages, and funnels — and document insights for the team.
• Measure results: Track demo conversions, pipeline impact, and ROI using HubSpot and product analytics
• Collaborate cross-functionally: Partner with designers, content, and sales to keep campaigns on-brand and ICP-aligned.

Who you are

• You have 2-4 years in performance or growth marketing, ideally B2B SaaS, with experience managing $10K+/month budgets
• You’re hands-on with multiple channels (paid ads, organic social, influencer/partner campaigns, email, content promotion)
• You’re familiar with B2B SaaS funnels and attribution across long cycles and multiple touchpoints
• You bring strong analytical skills: confident with Meta Ads and Google Ads, plus key KPIs like ROAS, CPL, and ROI
• You’re comfortable with HubSpot and GA4 (extra points if you know attribution hacks or love dashboards)
• You’re proactive and curious — you bring new ideas, test them, and share learnings
• You possess strong written and spoken English

What’s in it for you

• Challenging design and engineering problems. Your campaigns will fuel the growth of 12K+ apps worldwide, turning ebooks and reports into real pipeline.
• Strong product with industry-best metrics. Adapty is among the top 5% fastest-growing SaaS companies.
• Career growth. Own critical areas, build a team and grow with us.
• Direct communication and ownership. No bureaucracy, no politics – just impact.