PR Manager for B2C Direction at Market

PR Manager for B2C Direction at Market

Yandex Market's PR team is looking for a manager who will be responsible for the B2C direction in Market and for Yandex Fabrika.

What tasks await you

Strategic promotion of key categories and products You will develop and implement comprehensive PR campaigns to promote key categories of the marketplace and product launches. This work includes a full project management cycle — from developing a plan, budget, and news agenda to turnkey implementation, finding new communication channels, and evaluating business impact.

Analytics, performance evaluation, and data work You will analyze business metrics, evaluate the effectiveness of PR campaigns and their impact on the service, and monitor market trends. Your task is to work with numbers, test hypotheses, and use insights to justify communication and business decisions, not just to count publications.

Proactive work with media, experts, and reputation management You will interact with media at all levels and industry experts, creating a quality information backdrop. Your responsibilities will also include crisis communications, proactive search for promotion opportunities, and independent coordination of tasks with related teams to achieve results.

We expect that you

• Have worked in PR for more than two years
• Know relevant journalists, are immersed in the news agenda, know how to generate it and write interesting texts
• Understand the principles of working with digital tools
• Understand how online retail and marketplaces work
• Have experience in crisis communications
• Know how to track brand promotion results not by the number of publications, but by the effect on the service
• Are independent in operational work, prioritization, and interaction with related teams
• Are proactive, ready to be responsible for the final result and work on various tasks
• Quickly adapt to new inputs and changes

It will be a plus

• Have worked on promoting product categories and products to a wide audience
• Have experience in the ecom sphere