Description
Sber is looking for a PR Director for its B2C division
Responsibilities
- development and implementation of a promotion strategy for Sber's B2C business (comprehensively and by division)
- management of the PR team for Sber's B2C business, including subsidiaries, coordination with other PR divisions, as well as with social media, analytics, reputational risk, brand teams, etc.
- crisis PR
- personal PR for the company's top executives
- development of strategy and informational support for the participation of Sber's B2C division in major industry events (SPIEF, EEF, FinCongress, Finopolis)
- development, together with marketing, of special projects and proprietary events to promote the products and services of Sber's B2C division.
Requirements
- higher education (preferably in journalism, PR, communications)
- work experience in PR/Public Relations departments of large companies
- crisis PR experience
- experience in organizing personal PR for top-level executives
- deep understanding of the specifics and features of B2C promotion
- advantage: AI (Artificial Intelligence) skills.
Conditions
- official employment
- work in Russia's largest bank
- compensation format: salary + annual bonus
- comfortable office located at: Kutuzovsky Ave, 32, bldg. 3
- extended corporate health insurance from day one and preferential insurance for close relatives
- free SberPrime+ subscription and discounts on products from partner companies
- corporate pension program
- flexible mortgage discount equal to 1/3 of the Central Bank's key rate.
